Tag Archives: Crisis Communications
Hurricane Irma Spins PR Crisis
Earlier this year, United Airlines incurred the wrath of people all over the world after videos that depicted a security officer dragging an unconscious passenger off a plane went viral. The severity of the crisis doubled following the seemingly callous … Continue reading
Volkswagen: Choking On Bad Choices
Do you think that your Volkswagen is good for the Earth? Think again. The German car manufacturer, known for creating the famous Beetle, is now under investigation by the Environmental Protection Agency for falsifying emissions numbers in thousands of vehicles. … Continue reading
Is Taco Bell ‘Meating’ Your PR Standards?
Clearly, this new lawsuit against Taco Bell is a PR nightmare. If you aren’t already aware, an Alabama law firm is suing Taco Bell by alleging that its meat mixture contains only 35 percent beef, which fails to meet the U.S. … Continue reading
Gap Learns Its Lesson
Last week, Gap, the clothing brand, debuted a brand new logo on their Website, www.gap.com. This new logo was to replace the original logo that the brand had used for decades. According to an article from Advertising Age, the new … Continue reading
Twitter plays detective role
No one knows what the future may bring, however we can tweet about our thoughts. Twitter has been populating the Cronkite School like a wildfire. Twitter has opened business opportunities for many and and recently reunited Austin Horse and his … Continue reading
Back to Basics
In a world that perhaps need no more examples, two recent PR disasters showcase how important the fundamentals of public relations are, especially to prominent brands or people. Given the glaring missteps, the firms handling crisis communications for Toyota and … Continue reading
A PR nightmare for the firm used to resolving everyone else’s
In case you’ve been living in cave for the last two weeks and have missed the myriad of Tweets, blog posts and media articles, let me get you caught up to speed. On March 8, MSNBC commentator, Rachel … Continue reading
The ugliness of layoffs and how to deal with it
Most of us have heard or read the stories about how the economy — both national and international — is falling apart. The media is filled with stories about new industries wanting to be added to the bailout plan and … Continue reading