Tag Archives: Crisis communication
On Thursday, March 10, at 10:46 p.m. MST, a magnitude 8.9 earthquake struck off the northeast coast of Honshu island, Japan. The news broke and caught global attention immediately, not only because the event (initially reported as a magnitude 7.9 … Continue reading
With the advent of Twitter, YouTube, camera phones and social networks, news, comments, audio and video of any event or incident can speed from one end of the world to the other, crisscrossing the Web a million times before any official statement from authorities, investigators or PIO’s reaches the public’s eyes.
How can a public relations professional or PIO ride this wave of information instead of getting smashed against the rocks in an information maelstrom?
Charlotte Risch made an interesting post in last week’s Valley PR Blog, she claimed that PR practitioners may be the new “ambulance chasers” replacing lawyers, who were previously attached to nickname. The derogatory term, in short, is defined by TIME magazine as a lawyer who persuades … Continue reading