Tag Archives: credibility
Oscars Making All The Right PR Moves
The Oscars have taken matters into their own hands when it comes to 2018 nominations and they aren’t playing games. Amid all the sexual assault and harassment cases coming to light, James Franco’s past seemed to have snuck its way … Continue reading
Activist a Hypocrite in Weinstein Probe?
According to The New York Times, Harvey Weinstein, co-founder of Miramax and Weinstein Co., has arranged at least eight sexual harassment settlements. Through its investigation, the Times found records of these allegations spanning three decades. Who is Weinstein? He “has … Continue reading
Greenpeace Paints VW as Villain in Emissions Misfire
Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading
PR Woes Drain Energy from Power Drink
The FDA will now require energy drinks to be sold as a beverage, not a dietary supplement, after 13 deaths and a letter from 18 doctors and researchers. For more than a decade, drinks like Monster Energy and Five-Hour Energy … Continue reading
Runway 2.0 Re-Designs Fashion, Social Media
Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading
Will Beyonce’s Lip-Syncing Tarnish Image?
Beyonce’s performance of the Star-Spangled Banner took a prime spot in Inauguration Day media coverage when the 16-time Grammy Award-winning pop star came under fire for allegedly lip-syncing the national anthem. An inaugural official soon confirmed that the star did indeed … Continue reading
Stories the essence of relationships
When a company projects synthetically sentimental images on billboards to sell its products, most sensitive consumers wince — if they pay attention at all. Fake emotional appeals rank as possibly the most offensive marketing tactic around, although there are exceptions. … Continue reading
Blogs: More than just a pretty face
As social media and Internet use continue to increase, many public relations firms are scrambling to market themselves better. While blog writing is nothing new to the marketing and public relations world, many have yet to perfect this idea of … Continue reading
PR and Marketing: Where’s the Mix?
When I scanned the blogs this week to find something unique to write about, I hit the jackpot on a blog I’ve never before visited. It’s called PR-Squared.com which focuses on social media and marketing. All of a sudden, the … Continue reading
The PR Approach to Wikipedia
Wikipedia is an enormous source of information, but its “anyone can edit” quality right away punched holes in its credibility. This has improved down the years, but the day has yet to arrive when we see Wikipedia as a superior … Continue reading