Tag Archives: CoverGirl

Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive┬árecognition for the progressive move, but it didn’t take long for things to … Continue reading

Posted in Imprint PR, Kismet Consulting | Tagged , , , , , , , , | 3 Comments

‘Game face’ right move, wrong time?

CoverGirl, the official beauty sponsor of the NFL, did not see this one coming when it released their NFL campaign encouraging women to get creative with makeup to support their favorite NFL team. After TMZ released the elevator video of … Continue reading

Posted in kinect pr | Tagged , , , | 10 Comments