Tag Archives: consumer health
Millennial Tastes Key to Diet Coke Reboot
In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading
Posted in Cara Communications
Tagged brands, Coke, consumer health, Diet Coke, health, Millennial Marketing, Millennials, PRlab, public relations, rebranding, redesign
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Soft drink giants go hard on advertising
While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading