Tag Archives: consumer health

Millennial Tastes Key to Diet Coke Reboot

Posted on February 4, 2018 by Jennifer Brewer

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading →

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Soft drink giants go hard on advertising

Posted on March 20, 2010 by srugeris

While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading →

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