Tag Archives: consumer health

Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

Posted in Cara Communications | Tagged , , , , , , , , , , | Comments Off on Millennial Tastes Key to Diet Coke Reboot

Soft drink giants go hard on advertising

While cruising in the car one beautiful day in Phoenix, I noticed a billboard that The Coca-Cola Company had paid to put up somewhere on Indian School rd. The advertisement portrayed LeBron James in all his glory approaching the rim … Continue reading

Posted in Greyn Agency | Tagged , , , , , , , , | 5 Comments