Tag Archives: communication

#NYPDfail in Twitter Outreach

On April 22, 2014 the New York Police Dept. asked Twitter users share pictures of themselves interacting with officers using #myNYPD. The image accompanying this message depicted a man with his arms around two officers. The post seemed to have … Continue reading

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Skills Make Good Chats Great

Striking up conversation with someone can be easy, but getting past the typical “small talk” can lead to dead ends. So, where do you go from there? Being a good conversationalist is a skill acquired only over time. It takes … Continue reading

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Runway 2.0 Re-Designs Fashion, Social Media

Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading

Posted in aspireCreative | Tagged , , , , , , , , , , , , , , , | 7 Comments

Trial by Online Jury a PR High-Wire Act

In the past few years, we’ve watched as murder suspects are put on trial. We’ve followed their every move and documented their journey through the judiciary in real time.  We’ve deliberated. We’ve judged. We’ve decided our own verdicts. We’ve expressed … Continue reading

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Stories the essence of relationships

When a company projects synthetically sentimental images on billboards to sell its products, most sensitive consumers wince — if they pay attention at all. Fake emotional appeals rank as possibly the most offensive marketing tactic around, although there are exceptions. … Continue reading

Posted in SurReaL PR, Uncategorized | Tagged , , , , | 5 Comments

Using social media effectively

As future PR professionals, knowing how to use social media is essential to our field. The question is, do we really know how to use social media effectively? A recent study has shown that nearly 70 percent of businesses are … Continue reading

Posted in Uncategorized, Voice Communications | Tagged , , , , , , , , , | 7 Comments

Does Social Media Make You Less Trustful?

Do you trust your friends and colleagues to be creditable sources of information about a company? If so, you’re in the minority. According to Edelman’s 2010 Trust Barometer, the number of people who do is 25 percent — a big … Continue reading

Posted in Authorship, Godspeed Communications | Tagged , , , , , , , | 5 Comments

The PR Approach to Wikipedia

Wikipedia is an enormous source of information, but its “anyone can edit” quality right away punched holes in its credibility. This has improved down the years, but the day has yet to arrive when we see Wikipedia as a superior … Continue reading

Posted in Godspeed Communications | Tagged , , , , , , , | 6 Comments

eReader for iPad

We can only hope that our grandchildren will never have the option to ask us what a newspaper is. However, with the internet and new digital opportunities arising there is more of a chance of that scenario occurring. Imagine being … Continue reading

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Blogging is not dying

With technology advancing right before our eyes day after day, it should come as no surprise that people begin to think of blogging as yesterday’s news. According to a blog written by Jon Clemments, “Social Media Café – A boost … Continue reading

Posted in Cielo | Tagged , , , | 8 Comments