Tag Archives: communication

Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

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Greenpeace Paints VW as Villain in Emissions Misfire

Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading

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Southwest’s ‘First-Class’ Response

On Sunday, Oct 11, Southwest Airlines passengers on more than 800 flights around the country experienced lengthy delays due to a technical glitch in the company’s systems. Disgruntled passengers took to Twitter and Facebook to voice their grievances, prompting Southwest … Continue reading

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Twitter Brews ‘Coffee Day’ Success

After the alarm clock rings, but before any work actually gets done, most people need some type of caffeinated beverage to get going. There is one particular go-to that consumers seem to love, coffee. According to USA Today, approximately 83 … Continue reading

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Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

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NFL’s Problems Below ‘Surface’

Microsoft,“the official sideline technology sponsor of the NFL,” has been hard at work coaching sports broadcasters to refer to their Surface Pro tablet by name and not by its Number 1 competitor, Apple’s iPad. There have been numerous instances of … Continue reading

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#NYPDfail in Twitter Outreach

On April 22, 2014 the New York Police Dept. asked Twitter users share pictures of themselves interacting with officers using #myNYPD. The image accompanying this message depicted a man with his arms around two officers. The post seemed to have … Continue reading

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Skills Make Good Chats Great

Striking up conversation with someone can be easy, but getting past the typical “small talk” can lead to dead ends. So, where do you go from there? Being a good conversationalist is a skill acquired only over time. It takes … Continue reading

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Runway 2.0 Re-Designs Fashion, Social Media

Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading

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Trial by Online Jury a PR High-Wire Act

In the past few years, we’ve watched as murder suspects are put on trial. We’ve followed their every move and documented their journey through the judiciary in real time.  We’ve deliberated. We’ve judged. We’ve decided our own verdicts. We’ve expressed … Continue reading

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