Tag Archives: communication
Connecting with Snowbirds
Saturday marks the beginning of fall. For many residents, the seasonal change doesn’t mean much since daily temperatures will stay in the 90’s throughout September. However, this season most notably marks the return of temporary residents often referred to as Snowbirds. … Continue reading
Visual Storytelling PR’s Hottest Trend
The evolution of the media landscape has changed the way public relations works in many companies. Brands have now transitioned from depending solely on traditional media outlets to producing their own customer-focused content and news through journalists and PR professionals … Continue reading
Exercising Your EIQ Vital to PR
According to Travis Bradberry, author of Emotional Intelligence 2.0, there are four competencies to assess one’s emotional intelligence quotient (EIQ). These four competencies, categorized under personal competence and social competence, are: self-awareness, self-management, social awareness and relationship management. In his … Continue reading
Can One Wrong Post Smear a Brand?
Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading
Greenpeace Paints VW as Villain in Emissions Misfire
Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading
Southwest’s ‘First-Class’ Response
On Sunday, Oct 11, Southwest Airlines passengers on more than 800 flights around the country experienced lengthy delays due to a technical glitch in the company’s systems. Disgruntled passengers took to Twitter and Facebook to voice their grievances, prompting Southwest … Continue reading
Twitter Brews ‘Coffee Day’ Success
After the alarm clock rings, but before any work actually gets done, most people need some type of caffeinated beverage to get going. There is one particular go-to that consumers seem to love, coffee. According to USA Today, approximately 83 … Continue reading
Some PR Pros Dissing ‘Dislike’ Button
For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading
NFL’s Problems Below ‘Surface’
Microsoft,“the official sideline technology sponsor of the NFL,” has been hard at work coaching sports broadcasters to refer to their Surface Pro tablet by name and not by its Number 1 competitor, Apple’s iPad. There have been numerous instances of … Continue reading
#NYPDfail in Twitter Outreach
On April 22, 2014 the New York Police Dept. asked Twitter users share pictures of themselves interacting with officers using #myNYPD. The image accompanying this message depicted a man with his arms around two officers. The post seemed to have … Continue reading