Tag Archives: cause marketing

Seeing ‘Pink’ Misdirection Play

Pink is the new orange, at least in October. It’s Breast Cancer Awareness month and products promoting discussion and research are everywhere; even the NFL is joining “Pinktober.” Controversy has emerged around brands pink-washing products for their own financial gain. … Continue reading

Posted in Radius PR, Uncategorized | Tagged , , , , , | 4 Comments

San Diego Chargers’ PR Campaign is a winner

What do the San Diego Chargers and Ronald McDonald House have in common? Two very different organizations came together for one cause. In a blog titled Authentic PR Counsel, Krista Rodgers from Gable PR explained about the successful cause marketing … Continue reading

Posted in Cielo | Tagged , , , , , , | 6 Comments

The “Homeless American Girl” and Cause-Marketing

 In her post on Gable PR’s Blog, Krista Rogers writes about a controversial topic, which can teach us future PR pros a thing or two about cause-marketing. Has anyone heard this story yet? American Girl Dolls have come out with … Continue reading

Posted in In Awe Communications | Tagged , , , | 18 Comments