Tag Archives: cause marketing

Seeing ‘Pink’ Misdirection Play

Posted on October 27, 2013 by Katherine Becerra

Pink is the new orange, at least in October. It’s Breast Cancer Awareness month and products promoting discussion and research are everywhere; even the NFL is joining “Pinktober.” Controversy has emerged around brands pink-washing products for their own financial gain. … Continue reading →

Posted in Radius PR, Uncategorized | Tagged , , , , , | 4 Comments

San Diego Chargers’ PR Campaign is a winner

Posted on November 15, 2009 by sferrer

What do the San Diego Chargers and Ronald McDonald House have in common? Two very different organizations came together for one cause. In a blog titled Authentic PR Counsel, Krista Rodgers from Gable PR explained about the successful cause marketing … Continue reading →

Posted in Cielo | Tagged , , , , , , | 6 Comments

The “Homeless American Girl” and Cause-Marketing

Posted on October 22, 2009 by wwillis

 In her post on Gable PR’s Blog, Krista Rogers writes about a controversial topic, which can teach us future PR pros a thing or two about cause-marketing. Has anyone heard this story yet? American Girl Dolls have come out with … Continue reading →

Posted in In Awe Communications | Tagged , , , | 18 Comments