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Tag Archives: cause marketing
Seeing ‘Pink’ Misdirection Play
Pink is the new orange, at least in October. It’s Breast Cancer Awareness month and products promoting discussion and research are everywhere; even the NFL is joining “Pinktober.” Controversy has emerged around brands pink-washing products for their own financial gain. … Continue reading
Posted in Radius PR, Uncategorized
Tagged brands, breast cancer awareness, cause marketing, pink, product, public relations
4 Comments
San Diego Chargers’ PR Campaign is a winner
What do the San Diego Chargers and Ronald McDonald House have in common? Two very different organizations came together for one cause. In a blog titled Authentic PR Counsel, Krista Rodgers from Gable PR explained about the successful cause marketing … Continue reading
Posted in Cielo
Tagged brand awareness, cause marketing, community relations, crisis mangement, entertainment, reputation managment, sports
6 Comments
The “Homeless American Girl” and Cause-Marketing
In her post on Gable PR’s Blog, Krista Rogers writes about a controversial topic, which can teach us future PR pros a thing or two about cause-marketing. Has anyone heard this story yet? American Girl Dolls have come out with … Continue reading
Posted in In Awe Communications
Tagged american girl, cause marketing, Crisis Management, public relations
18 Comments