Tag Archives: Campaigns

Love Works in Brand Storytelling

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” – Dale Carnegie What do all successful marketing campaigns have in common? Their product isn’t at the center … Continue reading

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Growing an Online Audience

This week, Vice President of Marketing Strategy Rob Bean at Burns Marketing hosted a webinar called “Building Online Audiences.” The webinar addressed how to cultivate and maintain an audience that can discover information about products and services digitally without a brand’s help. Since publics … Continue reading

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The Future of Movie Marketing

In Todd Defren’s blog PR Squared he discusses the idea of relationship building in movie launches rather than just campaigns.  He says campaigns are usually used because movies are such short-term events but began to brainstorm a relationship aspect. He … Continue reading

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Actions speak louder than words

With less than a month until election day, the presidential candidates are strapped for time. Assuming we have all caught CNN at one point or another over the last couple weeks, we have probably heard the insults and the “he … Continue reading

Posted in Sparkle Media, Uncategorized | Tagged , , , | 4 Comments