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Tag Archives: campaign
3 Lessons Brands Can Learn from K-pop
Korean popular culture, known as K-pop, has really taken off globally over the past two decades. Ever heard of “Gangnam Style”? K-pop as a whole spread globally purely through a massive PR and marketing effort supported by the South Korean … Continue reading
Posted in Rise Public Relations
Tagged Advertising, brand, branding, campaign, k-pop, Korean Wave, Marketing, music, public relations
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Brand Humor: Highs, Lows of Sass and Sizzle
What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading
Posted in Spark Solutions, Uncategorized
Tagged Advertising, branding, campaign, Marketing, PR, public relations, social media, twitter
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Brands That Tap What Women Want
In a world where women’s empowerment and equality are at the forefront of many conversations, it’s not surprising that brands are using their social capital to create dynamic campaigns with women as the target. But how are they keeping the … Continue reading
Posted in Cache Consulting
Tagged brand, bumble, campaign, empowerment, equality, glossier, REI, women
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Share a PepsiMoji Soon in 100 Countries
After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading
Posted in Red Rock Communications
Tagged Advertising, campaign, Coca-Cola, Pepsi, Red Rock Communications, social media, twitter, Youtube
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Preroll Spots Syncs ‘Friends’ for Netflix
We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading
Posted in Genesis PR
Tagged Advertising, campaign, Friends, Marketing, Netfix, Ogilvy & Mather, PR, preroll, Youtube
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HoHoHo #RedCups or HoOhNo
The holiday season is back and in full force. It’s almost as if the clock struck midnight on Halloween and we woke up on Christmas morning. Whole Foods has Christmas lights up, Target welcomes you with red and white-checkered throw … Continue reading
Posted in Peak PR
Tagged Advertising, branding, campaign, public relations, Red Cups, social media, Starbucks, twitter
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Greenpeace Paints VW as Villain in Emissions Misfire
Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading
Posted in Zephyr PR
Tagged Advertising, campaign, communication, controversy, credibility, ethics, Greenpeace, PR, social networking, twitter, Volkswagen, Youtube
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Emojis Lost in Translation?
Apple rolled out a series of more than 150 new emojis in their iOS 9.1 update, much to the joy and surprise of many iPhone users. Users had been waiting for a middle finger, taco and burrito emoji, among others. … Continue reading
The Force Awakens Too Soon?
The movie is still two months away from theatrical release but the hype has already begun for the anticipated new Star Wars movie, The Force Awakens. During halftime of Monday night’s football game, a new trailer for the movie premiered … Continue reading
Posted in Zephyr PR
Tagged Advertising, campaign, Marketing, movies, public relations, social media
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Connection, Control Keys to Millennials
Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers. I believe that a preference for high levels of connectivity and content … Continue reading
Posted in Alpha Media
Tagged branding, campaign, Campaign strategies, Chanel, Engagement, Engaging, Good Public Relations, Lays, Marketing, Millennial Marketing, Millennials, PR, Public Relations Strategies, social media, Twitter Campaigns
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