Tag Archives: campaign

Brand Humor: Highs, Lows of Sass and Sizzle

What makes you follow a brand on social media? Maybe it posts really aesthetically-pleasing photos. Maybe it features giveaways and contests. Maybe it engages you in a unique way — with a sense of humor. While using social media for … Continue reading

Posted in Spark Solutions, Uncategorized | Tagged , , , , , , , | Leave a comment

Brands That Tap What Women Want

In a world where women’s empowerment and equality are at the forefront of many conversations, it’s not surprising that brands are using their social capital to create dynamic campaigns with women as the target.  But how are they keeping the … Continue reading

Posted in Cache Consulting | Tagged , , , , , , , | Comments Off on Brands That Tap What Women Want

Share a PepsiMoji Soon in 100 Countries

After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading

Posted in Red Rock Communications | Tagged , , , , , , , | Comments Off on Share a PepsiMoji Soon in 100 Countries

Preroll Spots Syncs ‘Friends’ for Netflix

  We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading

Posted in Genesis PR | Tagged , , , , , , , , | Comments Off on Preroll Spots Syncs ‘Friends’ for Netflix

HoHoHo #RedCups or HoOhNo

The holiday season is back and in full force. It’s almost as if the clock struck midnight on Halloween and we woke up on Christmas morning. Whole Foods has Christmas lights up, Target welcomes you with red and white-checkered throw … Continue reading

Posted in Peak PR | Tagged , , , , , , , | Comments Off on HoHoHo #RedCups or HoOhNo

Greenpeace Paints VW as Villain in Emissions Misfire

Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading

Posted in Zephyr PR | Tagged , , , , , , , , , , , | 1 Comment

Emojis Lost in Translation?

Apple rolled out a series of more than 150 new emojis in their iOS 9.1 update, much to the joy and surprise of many iPhone users. Users had been waiting for a middle finger, taco and burrito emoji, among others. … Continue reading

Posted in Nexus PR | Tagged , , , , , , , , | 1 Comment

The Force Awakens Too Soon?

The movie is still two months away from theatrical release but the hype has already begun for the anticipated new Star Wars movie, The Force Awakens. During halftime of Monday night’s football game, a new trailer for the movie premiered … Continue reading

Posted in Zephyr PR | Tagged , , , , , | Comments Off on The Force Awakens Too Soon?

Connection, Control Keys to Millennials

Most brands are taking a swing at marketing to Millennials (born between 1977-2000). This demographic poses new difficulties as to how to effectively connect with them as consumers.  I believe that a preference for high levels of connectivity and content … Continue reading

Posted in Alpha Media | Tagged , , , , , , , , , , , , , , | Comments Off on Connection, Control Keys to Millennials

Coke Casts Obesity Blame on Exercise, Not Soda

Since Coca-Cola has been criticized for its contribution to the obesity problem in the United States with its seemingly endless supply of sugary drinks, the company launched a campaign aimed at redirecting the underlying cause for obesity. The campaign itself … Continue reading

Posted in Forward PR | Tagged , , , | 2 Comments