Tag Archives: breast cancer awareness

Defining Cause in Marketing Breast Cancer Awareness

October is Breast Cancer Awareness Month — so get ready to see pink! The American Cancer Society projected there would be 255,180 invasive breast cancer diagnoses (252,710 women and 2,470 men) and 41,070 breast cancer deaths (40,610 women and 460 men) … Continue reading

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Seeing ‘Pink’ Misdirection Play

Pink is the new orange, at least in October. It’s Breast Cancer Awareness month and products promoting discussion and research are everywhere; even the NFL is joining “Pinktober.” Controversy has emerged around brands pink-washing products for their own financial gain. … Continue reading

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NFL goes pink

You might have seen the pink shoes and football gloves while watching your favorite game this weekend. This Sunday kicked off not only the fourth week of long drives and heavy competition, but it also kicked off the Crucial Catch … Continue reading

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