Tag Archives: brands

Brands: Be Bold or Stay Safe?

Patagonia. Pepsi. Airbnb. Nike. What do they have in common? They all took a political stand on a topic through their websites and advertisements. Did they all succeed? Nope. The past few years have bubbled with controversial topics and debates due in part … Continue reading

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Millennial Tastes Key to Diet Coke Reboot

In early January, Diet Coke announced a new PR campaign in an attempt to attract Millennials to the soda. This “attraction” comes in the form of slimmer, taller cans and new flavors. The rebranding is a complete makeover for the … Continue reading

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Ditching Ivanka: Profits or Politics?

Nordstrom and Neiman Marcus are the latest in a string of retailers that dropped Ivanka Trump’s clothing line due to increased pressure from a nationwide campaign that targets Trump-supporting brands. The #grabyourwallet campaign started in October to encourage people to boycott … Continue reading

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Seeing ‘Pink’ Misdirection Play

Pink is the new orange, at least in October. It’s Breast Cancer Awareness month and products promoting discussion and research are everywhere; even the NFL is joining “Pinktober.” Controversy has emerged around brands pink-washing products for their own financial gain. … Continue reading

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Looking Ahead: Getting a Handle on Social Media

It seems 2012 will be a good year for brands and their social media networks. We’ve been riding the Facebook and Twitter train for a few years and now it’s time to start producing organized and relevant content. Companies are … Continue reading

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