Tag Archives: branding

Colors Signal Emotion, Response

Transitioning into the fall season may not seem like a big deal for many, but for marketers and public relations specialists, it’s time to switch gears. In the summer, you may see bright colors or pastels around Easter. In the … Continue reading

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Love Works in Brand Storytelling

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” – Dale Carnegie What do all successful marketing campaigns have in common? Their product isn’t at the center … Continue reading

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What’s Your Type-ography?

In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading

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Unity A Common Thread in New Ads

Back in the ’50s and ’60s, commercials were simplistic. They showcased the product, maybe mentioned the slogan of the brand that made the product, and sometimes if we were lucky, they would show the product in use. Modern day commercials … Continue reading

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Fore! Woods Continues Ride on PR Roller Coaster

Tiger Woods’ career was defined by massive success and glory until a Black Friday car crash in 2009 that sparked one of the most infamous public relations disasters in sports history. Woods’ failed to control the damage to his reputation … Continue reading

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Social Media Users Tango with New Numbers

By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading

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Millennial Parents Giving Birth to Baby Brands

Kim Kardashian West and Kanye West made headlines this month with the announcement of their new baby girl “Chicago West.” Celebrities and fans alike took to social media to express their thoughts on their daughter’s name. With the buzz surrounding … Continue reading

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Can One Wrong Post Smear a Brand?

Social media can make or break the success of a brand. But can one post ruin a long history of great social media strategy? Tarte Cosmetics is a brand that includes makeup and skincare products. The brand is known for … Continue reading

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Barbie’s Looks Diversify Image

Barbie is every girl’s favorite doll and a name associated by some as the “ideal image” of a woman. Barbie debuted March 9, 1959 and for decades her image changed only slightly. She wore updated clothes or maybe appeared with new … Continue reading

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Discounts Pinching Luxury Brands

Recently, Business Insider reported companies that usually offer consumers up-scale products for a high price will open more discount outlets to drive sales. Stores like Nordstrom have already been doing this with more than 200 Nordstrom Rack discount stores across … Continue reading

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