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Tag Archives: brand
The PR Approach to Wikipedia
Wikipedia is an enormous source of information, but its “anyone can edit” quality right away punched holes in its credibility. This has improved down the years, but the day has yet to arrive when we see Wikipedia as a superior … Continue reading
Posted in Godspeed Communications
Tagged brand, branding, communication, credibility, internet, PR, public relations, Wikipedia
6 Comments
Brand Makeovers
Zenergy weighs in on a brand makeover. Continue reading
Posted in Zenergy
Tagged brand, brand makeover, branding, Inc. magazine, PR, public relations, strategic communications planning, Zhena's Gypsy Tea
3 Comments
SeaWorld navigates rough waters after tragedy
Marine biologists and other experts have long sought to convince the public that an alternate term for orca whales, “killer whales,” is a misnomer based on a discredited myth that the animals kill humans. But the term seems vividly fitting … Continue reading
Posted in CLPCommunications
Tagged blogosphere, brand, CLPCommunications, Crisis communication, PR, PR crisis, public relations, SeaWorld, Shamu, social media, twitter
6 Comments
Creating a Personal Brand
With most of us being on the verge of graduating and entering into the ‘real world’, I found a particular post to be quite interesting. This post caught my eye because it mentioned the idea of personal brands. While we … Continue reading
Social Media and Our Professional and Personal Reputations
In Brian Solis’ blog PR 2.0, in a post entitled “In the Social Web, We Are All Brand Managers,” he talks about creating corporate brands using socia media, including Facebook, Twitter, and many more. “Everything we share online, the comments we … Continue reading