Tag Archives: brand

Can a Corn Puff be Racist?

Kellogg’s is in hot water after a Twitter user noticed a small but upsetting detail on the back of his son’s cereal box. Saladin Ahmed noticed that among the many yellow corn puff characters on the box, there was a … Continue reading

Posted in Elan | Tagged , , , , , | 1 Comment

Chains Scramble #AllDayBreakfast

A couple weeks ago, a colleague wrote about the much anticipated #AllDayBreakfast campaign–McDonald’s latest attempt to reverse sliding sales. As of Oct 5, the all-day breakfast menu has finally arrived, ushering in a new era of breakfast-menus and lots of playful … Continue reading

Posted in i3Communications | Tagged , , , , , | 4 Comments

What’s Old Is New Again

The past successes seem to be overtaking current trends in a crowded marketplace of ideas. Dusty mascots, throwback products and retro packaging are now used by diverse brands. KFC, Pepsi and General Mills have recently released these types of products … Continue reading

Posted in Zephyr PR | Tagged , , , , , , | 2 Comments

Runway 2.0 Re-Designs Fashion, Social Media

Audience members were encouraged to use their phones and tablets during the Kenneth Cole Fall 2013 Runway Show Live from New York Fashion Week. “During the @kennethcole runway show, out of respect for other members of the audience please make sure your … Continue reading

Posted in aspireCreative | Tagged , , , , , , , , , , , , , , , | 7 Comments

The Perfect Storm: How Old Spice raised the bar for new media marketing

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading

Posted in ASCK Communications, Authorship, FMP PR, Infinity Communication Solutions, INTELigent PR, Seva Communications, Spark PR, Voice Communications, Zoo Group | Tagged , , , , , , , , | 12 Comments

The PR Approach to Wikipedia

Wikipedia is an enormous source of information, but its “anyone can edit” quality right away punched holes in its credibility. This has improved down the years, but the day has yet to arrive when we see Wikipedia as a superior … Continue reading

Posted in Godspeed Communications | Tagged , , , , , , , | 6 Comments

Brand Makeovers

Zenergy weighs in on a brand makeover. Continue reading

Posted in Zenergy | Tagged , , , , , , , | 3 Comments

SeaWorld navigates rough waters after tragedy

Marine biologists and other experts have long sought to convince the public that an alternate term for orca whales, “killer whales,” is a misnomer based on a discredited myth that the animals kill humans. But the term seems vividly fitting … Continue reading

Posted in CLPCommunications | Tagged , , , , , , , , , , | 6 Comments

Creating a Personal Brand

With most of us being on the verge of graduating and entering into the ‘real world’, I found a particular post to be quite interesting.  This post caught my eye because it mentioned the idea of personal brands. While we … Continue reading

Posted in Metis PR | Tagged , , , | 12 Comments