Tag Archives: Brand Strategy

Tips to Avoid Brand Fails on Social Media

As a public relations professional, it’s important to portray your client in a positive light. We are the communicators who work on their behalf – and we understand the value of connecting with users through social media. As the online … Continue reading

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Waving Bye to Geoffrey, Toys R Us

It’s sad to hear that the store I grew up loving is closing all of its U.S. locations due to major bottom line issues. Toys R Us, in business for 70 years, accumulated billions of dollars of debt. What caused … Continue reading

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