Tag Archives: audience

Harnessing the Power of Insight Tools

Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading

Posted in ViPR | Tagged , , , , , , , , , , , , | Leave a comment

Engaging Hearts and Minds

Digital analyst, Brian Solis, captured my attention with his blog post, “Attention is a Gift: Once you have my attention, why should I care?” His focus with this blog post is to encourage his audience to create content that engages … Continue reading

Posted in Alpha Media | Tagged , , , , , , | 1 Comment

Photography and the connection

On Garr Reynolds’ blog, Presentation Zen I found a presentation by David Griffin, photo director for National Geographic. Griffin shares some of the most astonishing and most famous photos published in National Geographic and discusses how photography can dramatically tell a story. Whether … Continue reading

Posted in Metis PR | Tagged , , , , , , , | 6 Comments