Tag Archives: Advertising

FB Algorithms Face PR Nightmare

Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading

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Playing the ‘Super’ Ad Game

The first weekend in February marks Super Bowl LI. For fans of the Patriots, Falcons or football in general, Sunday is all about the game. But for many others, the ad breaks between plays are the real stars. Organizations go … Continue reading

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Share a PepsiMoji Soon in 100 Countries

After a strong reception to their test campaigns in Canada, Thailand and Russia, PepsiCo is set to roll out their latest campaign “Say it With Pepsi” in 100 countries this summer. “Say it With Pepsi” is a campaign that is … Continue reading

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Preroll Spots Syncs ‘Friends’ for Netflix

  We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading

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Fantasy Sports Sites Facing Gamble

If you’ve watched any sporting event (or any televised production, really) in the past six months, you know about DraftKings and Fan Duel. For those living under a rock, DraftKings and Fan Duel are online daily fantasy sports sites that … Continue reading

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HoHoHo #RedCups or HoOhNo

The holiday season is back and in full force. It’s almost as if the clock struck midnight on Halloween and we woke up on Christmas morning. Whole Foods has Christmas lights up, Target welcomes you with red and white-checkered throw … Continue reading

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Greenpeace Paints VW as Villain in Emissions Misfire

Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading

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The Force Awakens Too Soon?

The movie is still two months away from theatrical release but the hype has already begun for the anticipated new Star Wars movie, The Force Awakens. During halftime of Monday night’s football game, a new trailer for the movie premiered … Continue reading

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Twitter Brews ‘Coffee Day’ Success

After the alarm clock rings, but before any work actually gets done, most people need some type of caffeinated beverage to get going. There is one particular go-to that consumers seem to love, coffee. According to USA Today, approximately 83 … Continue reading

Posted in Zephyr PR | Tagged , , , | 2 Comments

What’s Old Is New Again

The past successes seem to be overtaking current trends in a crowded marketplace of ideas. Dusty mascots, throwback products and retro packaging are now used by diverse brands. KFC, Pepsi and General Mills have recently released these types of products … Continue reading

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