Category Archives: Zephyr PR

Twitter Kicks ‘Star’ to the Curb

In early November, Twitter did away with the “favorite” button and added a “like” one in its place to the dismay of many users. The popular social media company replaced the star icon, which represented “favorite” with a heart for … Continue reading

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Female Empowerment Selling Insecurity?

Some companies are specifically focusing on women empowerment campaigns because the statistics show that they are highly effective. An article suggests that companies like Dove and Always that focus on female products receive rewards and applause for their campaigns. Others … Continue reading

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Greenpeace Paints VW as Villain in Emissions Misfire

Greenpeace, an international organization acting to promote peace and environmental protection, recently launched a social media campaign meant to attack Volkswagen on their response to the emissions scandal. The campaign highlights a smoke-breathing pumpkin emblazoned with the VW log and the … Continue reading

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PC Bites Into Apple?

Rival PC makers Hewlett-Packard, Dell and Lenovo are teaming up with Microsoft and Intel to revamp the PC brand. An article by the Dubuque Telegraph Herald states PC users have vowed to avoid advertising their own brand name in favor of promoting PC … Continue reading

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The Force Awakens Too Soon?

The movie is still two months away from theatrical release but the hype has already begun for the anticipated new Star Wars movie, The Force Awakens. During halftime of Monday night’s football game, a new trailer for the movie premiered … Continue reading

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BK Flips ‘Peace Burger’ in Fast-Food War

In an article in USA Today, a major campaign war is ongoing involving McDonalds and Burger King. Burger King designed the “Peace Burger” and created a full-page ad stating that McDonalds and Burger King should set aside their beef and design … Continue reading

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Twitter Brews ‘Coffee Day’ Success

After the alarm clock rings, but before any work actually gets done, most people need some type of caffeinated beverage to get going. There is one particular go-to that consumers seem to love, coffee. According to USA Today, approximately 83 … Continue reading

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Doritos Launches LGBTQ Campaign

The Doritos brand is no stranger to creating fun, exciting flavors for their savory line of tortilla chips.  This week, the company brilliantly released a surprise campaign consisting of rainbow-colored chips in support of the LGBTQ community.   For this … Continue reading

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What’s Old Is New Again

The past successes seem to be overtaking current trends in a crowded marketplace of ideas. Dusty mascots, throwback products and retro packaging are now used by diverse brands. KFC, Pepsi and General Mills have recently released these types of products … Continue reading

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