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Category Archives: Zenergy
To iPad or not to iPad
When I found out the iPad with 3G came out on Friday, I was trying to figure out a subtle way to let my parents know that that would be a perfect gift for a graduate (me). But first I … Continue reading
More Apple Domination
Recently, a Mashable blogger wrote a post about the possibility of a Mac App Store. Steve Jobs has denied the rumor spreading that a Mac App Store will be debuting in the near future, but the question is, “why not?” … Continue reading
Four tips for using social media for PR and Marketing…correctly
Some businesses know about the importance of social media in the 21st century and they want to be included on every platform possible, whereas other businesses don’t want anything to do with it. Neither of these situations is correct. It … Continue reading
Posted in Zenergy
Tagged Butch Ward, facebook, Murphy's Law, public relations, social media, twitter
Comments Off on Four tips for using social media for PR and Marketing…correctly
Making Social Media Sexy
When pitching social media to clients, you better make it sexy.
Back to Basics
In a world that perhaps need no more examples, two recent PR disasters showcase how important the fundamentals of public relations are, especially to prominent brands or people. Given the glaring missteps, the firms handling crisis communications for Toyota and … Continue reading
Posted in Zenergy
Tagged Bill Saporito, Crisis Communications, endorsements, framing, Prius, PRWeek, public relations, scandal, Tiger Woods, Time Magazine, Torod Neptune, Toyota, vehicle recall
4 Comments
Brand Makeovers
Zenergy weighs in on a brand makeover. Continue reading
Posted in Zenergy
Tagged brand, brand makeover, branding, Inc. magazine, PR, public relations, strategic communications planning, Zhena's Gypsy Tea
3 Comments