Category Archives: Zenergy

To iPad or not to iPad

When I found out the iPad with 3G came out on Friday, I was trying to figure out a subtle way to let my parents know that that would be a perfect gift for a graduate (me). But first I … Continue reading

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More Apple Domination

Recently, a Mashable blogger wrote a post about the possibility of a Mac App Store. Steve Jobs has denied the rumor spreading that a Mac App Store will be debuting in the near future, but the question is, “why not?” … Continue reading

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Four tips for using social media for PR and Marketing…correctly

Some businesses know about the importance of social media in the 21st century and they want to be included on every platform possible, whereas other businesses don’t want anything to do with it. Neither of these situations is correct. It … Continue reading

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Making Social Media Sexy

When pitching social media to clients, you better make it sexy.

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Keeping up with Twitter

With the advent of Twitter, YouTube, camera phones and social networks, news, comments, audio and video of any event or incident can speed from one end of the world to the other, crisscrossing the Web a million times before any official statement from authorities, investigators or PIO’s reaches the public’s eyes.

How can a public relations professional or PIO ride this wave of information instead of getting smashed against the rocks in an information maelstrom?
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Back to Basics

In a world that perhaps need no more examples, two recent PR disasters showcase how important the fundamentals of public relations are, especially to prominent brands or people. Given the glaring missteps, the firms handling crisis communications for Toyota and … Continue reading

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Brand Makeovers

Zenergy weighs in on a brand makeover. Continue reading

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