Category Archives: Voice Communications

Mel’s Meltdown

This past July, Mel Gibson’s reputation took a major beating. Tapes were released on the Website RadarOnline.com in which he screamed at his ex-girlfriend, Oksana Grigorieva, while launching  a threatening, vicious and also racist rant. To date, there are six … Continue reading

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Search Engine ‘Bombs’

This week, Politico reported that the Daily Kos, a left-leaning blog, was attempting to derail 98 House Republican candidates’ election bids by digging up controversial news stories about them and then asking the Daily Kos’ readers to link to and … Continue reading

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Brett Favre meet Tiger Woods

As I’m sure many of you have already heard, Brett Favre has refused to comment on allegations that accuse him of sending inappropriate text messages and lewd photos to Jenn Sterger.  During the press conference following last week’s Vikings’ loss … Continue reading

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‘It Gets Better’ Campaign Launched in Wake of Teen Suicides

In response to the suicides of five gay teenagers within the last three weeks, sex-advice columnist and gay activist Dan Savage launched the “It Gets Better” campaign on Sept. 23.  The ItGetsBetterProject YouTube channel features nearly 500 videos; primarily of … Continue reading

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Using social media effectively

As future PR professionals, knowing how to use social media is essential to our field. The question is, do we really know how to use social media effectively? A recent study has shown that nearly 70 percent of businesses are … Continue reading

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University’s campaign a D+?

Drake University’s latest PR campaign, “The D+ Advantage” has been generating a lot of buzz in the last few weeks. And it’s certainly not positive buzz. The Iowa university rolled out the new ad campaign in July hoping to attract … Continue reading

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The Perfect Storm: How Old Spice raised the bar for new media marketing

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading

Posted in ASCK Communications, Authorship, FMP PR, Infinity Communication Solutions, INTELigent PR, Seva Communications, Spark PR, Voice Communications, Zoo Group | Tagged , , , , , , , , | 12 Comments

Rebuilding the Gulf: PR after BP

Nearly 650 miles of Gulf of Mexico coast line have been environmentally and financially devastated by what President Barack Obama deemed “a potentially unprecedented environmental disaster.” The oil-laden waters, fishing bans and social hostility of coastal towns caused a subsequent … Continue reading

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