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Category Archives: ViPR
Addicted to Your Smartphone?
It’s easy to find yourself accidentally spending an hour or two just scrolling through Instagram or Facebook on your cell. But, did you know you could have a Smartphone Addiction and it may be affecting your psychological and physical state. … Continue reading
Posted in ViPR
Tagged addiction, android, compulsion, iphone, psychology, smartphone, social media, technology, twitter
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Fore! Woods Continues Ride on PR Roller Coaster
Tiger Woods’ career was defined by massive success and glory until a Black Friday car crash in 2009 that sparked one of the most infamous public relations disasters in sports history. Woods’ failed to control the damage to his reputation … Continue reading
Posted in ViPR
Tagged branding, Crisis, Golf, Masters, Mistakes, PR, PRSA, public relations, reputation, Strategies
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Harnessing the Power of Insight Tools
Determining your target audience is often the first struggle during media campaign development. Luckily for public relations professionals in this era, many audience insight tools have been created to make that first step easier. Here are a few of our … Continue reading
Posted in ViPR
Tagged Advertising, audience, Business, buzzsumo, crowd tangle, facebook, hashtags, insight, keyhole, Marketing, public relations, tools, Trends
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Research Key to PR Success
The first step in any successful campaign is to make yourself aware and knowledgeable about all aspects of your client and their industry — this includes their background, their competitors and successful marketing strategies for their industry. This all requires … Continue reading
Posted in ViPR
Tagged charts, evaluation, market, Marketing, outcomes, output, public relations, public relations research, Research, Studies
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