Category Archives: V Integrated

Sweating The Message

Rebranding is a constant occurrence in the public relations industry. A company or product in business for a long time will usually rebrand every so often in order to grow their audience. The goal of rebranding is to create and … Continue reading

Posted in V Integrated | Tagged , , , | Comments Off on Sweating The Message

Flavor Naming’s Icy Response

Schweddy Balls, Linsanity, Hubby Hubby and Hazed & Confused. At first glance, these names may seem mildly offensive. That is, until you know that they are ice cream flavors produced by Vermont-based Ben & Jerry’s. Hazed and Confused Hazed & … Continue reading

Posted in V Integrated | Tagged , , , | Comments Off on Flavor Naming’s Icy Response

Walmart Sorry for ‘Fat Girl Costume’

Retail conglomerate Walmart found itself at the center of an unfortunate oversight in October causing a major backlash from consumers. The retailer’s site featured a Halloween costume category, titled “Fat Girl Costumes.” The “Fat Girl Costume” section featured many of … Continue reading

Posted in V Integrated | Comments Off on Walmart Sorry for ‘Fat Girl Costume’

#AnyoneFromTarget

What do you get when mix teenage fangirls with a photo of a good-looking Target employee? A social media sensation otherwise known as #AlexFromTarget. In a two-day timespan, the hashtag AlexFromTarget was tweeted more than 1.5 million times, according to … Continue reading

Posted in V Integrated | Tagged , , , , | Comments Off on #AnyoneFromTarget

#FlyitForward with JetBlue

Companies have always made an effort to incorporate some type of philanthropic work into their business plans. It is well-known that charitable work helps others, but also creates a positive image for the company’s brand. The airline JetBlue has taken … Continue reading

Posted in V Integrated | Comments Off on #FlyitForward with JetBlue

Hashtag Hijack Detours Campaign

Fill in the blank at the end of this hashtag: #ImA                 . Is it that difficult to confine yourself to one hashtag? The “Republicans Are People Too” campaign doesn’t think so. The goal of this campaign, according to Boston.com, “aims … Continue reading

Posted in V Integrated | Tagged , , , , , , , , | Comments Off on Hashtag Hijack Detours Campaign

Virtual Customer Service Bad Deal?

We’ve all witnessed someone we follow on Twitter tweet a complaint, whether a delayed flight or unfair treatment at a local retail store. These interactions with customers offer brands the opportunity to connect directly with their customers individually over social … Continue reading

Posted in V Integrated | Comments Off on Virtual Customer Service Bad Deal?

‘Tubing’ It to Stardom

The last generation of entertainment stars found their starts on TV shows like The Mickey Mouse Club and Barney. Today’s stars are getting famous in a different way — branding themselves through their individual YouTube channels. The social media network … Continue reading

Posted in V Integrated | Tagged , , , , | 1 Comment

UO Selling Pain for Profit

Urban Outfitters has always sparked controversy with its unconventional and provocative clothing style, but their most recent action has many questioning whether the retailer has gone too far. The company is facing a backlash for a “Vintage Kent State University … Continue reading

Posted in V Integrated | Tagged , , , | 1 Comment

Royal Twitter Takeover

#RoyalBaby. #RoyalWedding. #RoyalAnything, The Twitterverse explodes with any major royal milestone. In the 24 hours since the announcement of the newest royal baby, there have been more than 70,000 uses of #royalbaby according to People.com. Social media, Twitter in particular, … Continue reading

Posted in V Integrated | Tagged , , , , , , | 4 Comments