Category Archives: UStrategies

Adding Up Social Media Success

Social media has become the primary tool for many PR practitioners and marketers. Social media platforms like Facebook and Instagram offer access to millions of users at a fraction of the cost of traditional advertisement placements. When using social media … Continue reading

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Capitalizing on Conspiracy: Decoding Mr. Robot

Since its inception in 2015, USA Network’s Mr. Robot has grown to fill more than its weekly hour time slot, at least in the lives of its biggest fans. By breaking the mold of traditional TV show promotion, Mr. Robot … Continue reading

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Voice Devices Channel PR/Marketing Messages

As the digital marketing and public relations space becomes more and more saturated, communication specialists are looking for innovative tactics to reach customers in an impactful way. This has been true from the invention of radio to the dawn of … Continue reading

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Edelman Calls for Global PR Compact

In September, the Public Relations and Communications Association (PRCA) ruled PR agency Bell Pottinger unethical and unprofessional. The agency is now banned for five years from PRCA. According to The Guardian, the PRCA received a complaint from an opposition party in … Continue reading

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Will Weinstein Split Save Marchesa?

In the weeks after the initial exposure of Harvey Weinstein’s widespread sexual abuse in Hollywood, the scandal has continued to grow as new allegations surface. Simultaneously, the situation has sent another brand into crisis: the high-fashion designer Marchesa. Known for … Continue reading

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Getting Social to Discover Your Audience

Audience is everything when creating a campaign. Anyone trying to convey a point to group of people must consider whom they are talking to and how to reach them. A communicator must know what the target audience doesn’t want as … Continue reading

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Activist a Hypocrite in Weinstein Probe?

According to The New York Times, Harvey Weinstein, co-founder of Miramax and Weinstein Co., has arranged at least eight sexual harassment settlements.  Through its investigation, the Times found records of these allegations spanning three decades. Who is Weinstein? He “has … Continue reading

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FB Algorithms Face PR Nightmare

Over the past year, Facebook has faced numerous problems that has put its reputation at risk. From legal issues to marketing mistakes, the $400 billion company has generated severe backlash from consumers and the media for its involvement in the … Continue reading

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Making the Most of Live Stream

While browsing the Internet, I discovered this article on PR News featuring a interview with the senior director of digital communications for the Cystic Fibrosis Foundation, Erin Flior. It addresses how to best utilize live streaming to bolster your promotional efforts. … Continue reading

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Equifax Response Fails to Add Up

On July 29, Equifax, a credit-rating company, first learned that consumers’ trusted data had been breached. Equifax holds highly sensitive personal and financial data for more than 800 million consumers. Equifax’s statement revealed in part that, “the information accessed primarily includes names, … Continue reading

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