Category Archives: Uncategorized

Social Media Skinny

Social media has shifted from trend to mainstay in the worlds of journalism and public relations. In order for a journalist or PR specialist to be successful, the strategic and smart use of social media is key. As Twitter becomes … Continue reading

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PR: Jack & Master of All Trades

In a world of different professions, it is easy to segregate a person’s talent. A politician should stick to politics, educators to teaching, troops to military, and so on. There is one profession however, that can truly do it all. … Continue reading

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FB Rumors Latest Hoax

Yet again, many Facebook users fell for the classic hoax. Rumors circulated this week about now paying for Facebook, users’ privacy in danger and content completely under Facebook’s control. Many users wanted to make sure that all of their friends … Continue reading

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‘Black Burger’ Trick or Treat?

Burger King burgers are dressing up for Halloween. Burger King in a press release on Sept 28, unveiled the “A1 Halloween Whopper” just in time for the spooky season. The black burger, which originated in Japan, has now debuted in … Continue reading

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Gamers Blast ‘Mock War’ Posts

For the promotion of a new part of the Call of Duty  series, their social media team decided to create mock war announcements and post them on their Twitter page. Messages such as: UPDATE: Singapore authorities have officially announced a … Continue reading

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VW Brand Sputtering Short Term

Volkswagen is a global brand that many people know and trust. The brand is regarded as one of the most reliable cars in the world and consumers look to them for insight in the automotive world. Recently, Volkswagen released new … Continue reading

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A ‘Grande’ Donut Diss

It’s time to discuss Ariana Grande’s donut-licking incident from a PR standpoint. After caught licking donuts and stating she hates America (with it all captured on tape), artist Grande has tried to erase this June mishap with little success. Her … Continue reading

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McDonald’s All-Day Breakfast Adds $$$ to Menu

The wait is finally over. After years of reaching out, America’s breakfast prayers have been answered. On Oct 6, McDonald’s will introduce all-day breakfast nationwide. After plenty of rumors and buzz, McDonald’s finally made the announcement in a press release … Continue reading

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Sponsored Posts New Normal

As with Facebook and Twitter, the use of sponsored advertisements appearing on your newsfeed is becoming more and more normal. It was just a matter of time before Instagram hopped on the bandwagon. The debut of the advertisements you ask? … Continue reading

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Missing Plane A Media Obsession

When Malaysian flight MH370 went missing, it was a phenomenon to people around the world and a media frenzy ensued. The coverage of disasters is chaotic and depending on the event lasts a week or a month.  The coverage depends … Continue reading

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