Category Archives: Tecnica

Kobe ‘Brand’ Plays On

Kobe Bryant, the only NBA athlete so far to play 20 straight seasons with the same team (LA Lakers), the 15-time member of the All-NBA Team, and 12-time member of the All-Defensive team, the leader in NBA scoring during two … Continue reading

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Leaders Filter World View via Instagram

Are you Instagram famous? If so, you might have some competition from world leaders. Global PR firm Burson-Marsteller analyzed world leaders on Instagram and found that 136 of the 193 United Nations members are using the platform. President Barack Obama … Continue reading

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White House Pins @SCOTUSnom

With many Republican senators vowing to reject President Obama’s Supreme Court nominee, the White House is anticipating a lengthy nomination process and its social media team is fully prepared with an official, verified Twitter handle for the President’s nominee. @SCOTUSnom, … Continue reading

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State Dept ‘Ugly’ Humor Unfunny

When you work for an organization with a playful brand, it’s easy to communicate that personality via social media and other communication vehicles. But what if your organization tends toward a naturally serious tone? The U.S. Department of State Bureau … Continue reading

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Soccer Star Avoids DUI Blame Game

On Saturday April 2, recently retired U.S. soccer star Abby Wambach was arrested for a DUI. The two-time gold medalist and World Cup champion was on her way home from dinner when she drove through a red light and was … Continue reading

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