Category Archives: Tecnica

Kobe ‘Brand’ Plays On

Posted on April 24, 2016 by christina kucera

Kobe Bryant, the only NBA athlete so far to play 20 straight seasons with the same team (LA Lakers), the 15-time member of the All-NBA Team, and 12-time member of the All-Defensive team, the leader in NBA scoring during two … Continue reading →

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Leaders Filter World View via Instagram

Posted on April 10, 2016 by Alex Sorrell

Are you Instagram famous? If so, you might have some competition from world leaders. Global PR firm Burson-Marsteller analyzed world leaders on Instagram and found that 136 of the 193 United Nations members are using the platform. President Barack Obama … Continue reading →

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White House Pins @SCOTUSnom

Posted on April 9, 2016 by Alexandria Coleman

With many Republican senators vowing to reject President Obama’s Supreme Court nominee, the White House is anticipating a lengthy nomination process and its social media team is fully prepared with an official, verified Twitter handle for the President’s nominee. @SCOTUSnom, … Continue reading →

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State Dept ‘Ugly’ Humor Unfunny

Posted on April 9, 2016 by Alex Sorrell

When you work for an organization with a playful brand, it’s easy to communicate that personality via social media and other communication vehicles. But what if your organization tends toward a naturally serious tone? The U.S. Department of State Bureau … Continue reading →

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Soccer Star Avoids DUI Blame Game

Posted on April 9, 2016 by samantha rodriguez

On Saturday April 2, recently retired U.S. soccer star Abby Wambach was arrested for a DUI. The two-time gold medalist and World Cup champion was on her way home from dinner when she drove through a red light and was … Continue reading →

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