Category Archives: SurReaL PR

Mapping ‘The United States of Awesome’

Posted on November 11, 2011 by smwillar

Throughout my studies at the Cronkite School I have come to realize that we live in a PR world. Every message the public picks up on TV, radio, in books and online has most likely been delicately tailored by public … Continue reading →

Posted in SurReaL PR, Uncategorized | 5 Comments

Virtues of a purple cow

Posted on October 7, 2011 by rsutherl

Seth Godin, author of Tribes, gave a TED talk in 2003 on the importance of being original when trying to grab consumers’ attention. He pointed out that no one would stop to see a cow grazing alongside a highway because … Continue reading →

Posted in SurReaL PR | Tagged , , , , , , , | 6 Comments

SM Measurement: To Each Their Own Method

Posted on September 25, 2011 by smwillar

As social media has grown more and more popular in the past few years, so has the need for public relations experts to measure this powerful communication tool as a campaign tactic for clients. While I can say that practitioners … Continue reading →

Posted in SurReaL PR | 8 Comments

Stories the essence of relationships

Posted on September 11, 2011 by rsutherl

When a company projects synthetically sentimental images on billboards to sell its products, most sensitive consumers wince — if they pay attention at all. Fake emotional appeals rank as possibly the most offensive marketing tactic around, although there are exceptions. … Continue reading →

Posted in SurReaL PR, Uncategorized | Tagged , , , , | 5 Comments