Category Archives: SurReaL PR

Mapping ‘The United States of Awesome’

Throughout my studies at the Cronkite School I have come to realize that we live in a PR world. Every message the public picks up on TV, radio, in books and online has most likely been delicately tailored by public … Continue reading

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Virtues of a purple cow

Seth Godin, author of Tribes, gave a TED talk in 2003 on the importance of being original when trying to grab consumers’ attention. He pointed out that no one would stop to see a cow grazing alongside a highway because … Continue reading

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SM Measurement: To Each Their Own Method

As social media has grown more and more popular in the past few years, so has the need for public relations experts to measure this powerful communication tool as a campaign tactic for clients. While I can say that practitioners … Continue reading

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Stories the essence of relationships

When a company projects synthetically sentimental images on billboards to sell its products, most sensitive consumers wince — if they pay attention at all. Fake emotional appeals rank as possibly the most offensive marketing tactic around, although there are exceptions. … Continue reading

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