Category Archives: Stratus PR

Apple Taking Bigger Bites

We live in a world where “keeping up with the Jones’” should be replaced with “keeping up with Apple.” In early September, Apple announced that the release of the iPhone XS, iPhone XS Max and iPhone XR will replace the … Continue reading

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Urban Outfitters Pulls Book Bashing Brand

Mid-October, The New York Daily News reported that Urban Outfitters pulled a book written by Gawker Media’s Jezebel blog due to harsh posts on the site that bashed the company. The book — The Book of Jezebel: An Illustrated Encyclopedia of Lady … Continue reading

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Hobby Lobby Responds to Anti-Semitic Comment

After a controversial post by blogger, Ken Berwitz, about an anti-Semitism comment made by a Hobby Lobby employee, thousands of customers spoke out about the incident. Berwitz explains in his post that when a friend asked why a new store in … Continue reading

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Inflatable ‘Gay Best Friend’ A Bust For Retailer

Tesco, a British multinational grocery and general merchandise retailer ranked second-largest retailer in the world by profits, just pulled its “Inflatable Gay Best Friend” doll off its website after criticism. The item was described as an “amusing gift” and “suitable … Continue reading

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Social Media as Online Activism

On Sept 18, organized a global tweet chat on “online activism and the use of social media in times of crisis.” People from different time zones participated in the session. The discussions concerned how social media has been used … Continue reading

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Is Twitter’s IPO Following Facebook?

Earlier this week, Twitter submitted an S-1 to the U.S. Securities and Exchange Commission for a planned initial public offering. When Twitter sent out a tweet to announce their plans for the IPO, the social media world exploded.  The Internet … Continue reading

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Apple’s Core Message: Stellar Strategy or Major Misfire?

A week ago, Apple announced a press conference to presumably introduce the world to the new iPhone, and iOS7. The announcement included the photo below; featuring the iconic Apple logo surrounded by a paint splatter of color and the tagline … Continue reading

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