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Category Archives: Stratus Communications
Platforms Fall Flat in Crisis Response
Operating a client’s social media accounts is an immensely important role for public relations professionals. Whether it’s communicating to followers during a crisis, promoting an upcoming campaign or gaining brand loyalty, each social media platform is unique in the way … Continue reading
Posted in Stratus 2018, Stratus Communications
Tagged Crisis communication, facebook, Youtube
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Office Friendships Aid Teamwork
There is an array of skills to master in order to be considered a true public relations professional including management, research, social media and communications. Still, one-on-one internal communications often takes a backseat. “I’m not here to make friends,” is … Continue reading
Posted in Stratus Communications
Tagged #teamwork, communication, communications, ethics, Friends, Millennials, PR, public relations
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Personal PR: Relationship Science
It’s in the name – public relations specialists must be able to build relationships with the public. As anyone old enough to read this has probably figured out, everyone is unique. Some people are are kinder than others, some are … Continue reading
Posted in Stratus Communications
Tagged building relationships, likablity, maintaining relationships, personal PR
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