Category Archives: Stratus Communications

Platforms Fall Flat in Crisis Response

Operating a client’s social media accounts is an immensely important role for public relations professionals. Whether it’s communicating to followers during a crisis, promoting an upcoming campaign or gaining brand loyalty, each social media platform is unique in the way … Continue reading

Posted in Stratus 2018, Stratus Communications | Tagged , , | Comments Off on Platforms Fall Flat in Crisis Response

Office Friendships Aid Teamwork

There is an array of skills to master in order to be considered a true public relations professional including management, research, social media and communications. Still, one-on-one internal communications often takes a backseat. “I’m not here to make friends,” is … Continue reading

Posted in Stratus Communications | Tagged , , , , , , , | Comments Off on Office Friendships Aid Teamwork

Personal PR: Relationship Science

It’s in the name – public relations specialists must be able to build relationships with the public. As anyone old enough to read this has probably figured out, everyone is unique. Some people are are kinder than others, some are … Continue reading

Posted in Stratus Communications | Tagged , , , | Comments Off on Personal PR: Relationship Science