Category Archives: Stratus 2018

Platforms Fall Flat in Crisis Response

Operating a client’s social media accounts is an immensely important role for public relations professionals. Whether it’s communicating to followers during a crisis, promoting an upcoming campaign or gaining brand loyalty, each social media platform is unique in the way … Continue reading

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Musk’s Sipping, Smoking Clouds Tesla Future

Social media may make or break a company, a truism underscored most recently by Tesla CEO Elon Musk. Musk triggered a major backlash from company shareholders while smoking cannabis and sipping whiskey on the popular podcast “Joe Rogan Experience.” While … Continue reading

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