Category Archives: Scope Communications

Toys R Us: No More Fun and Games

Every kid longs for the day they get to wander down the aisles of endless toys, games and crafts at Toys R Us. Little do they know of the megastore’s lackluster performance which ultimately led to the closing of all … Continue reading

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Making Personal Decisions Public

When a couple makes the tough decision to separate, they normally maintain privacy during the process. But when a celebrity endures the difficulty of a break up, their fan base (and others) turn privacy on its head.  Logic, the rapper, … Continue reading

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Serving Up Must-Reads For PR Practitioners

From developing the perfect pitch to maintaining professional relationships, the ever-changing public relations industry requires a variety of skills. It’s no secret that practitioners usually have a lot on their plate, so it is important to keep up with all … Continue reading

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Podcast Playlist Every PR Pro Should Know

Google searches can tell you everything you need to know these days, but there is something I learned while commuting to graduate school every day no one shared: how to turn time I used to see as “wasteful” into a … Continue reading

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