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Category Archives: Roundup
Weekly roundup
JMC417 students are, understandably, very concerned with the public perceptions of the profession they are entering. Following on posts from the previous week, such as ABC PR’s discussion of the “PR lady” in the Mac vs. PC commercials, this week … Continue reading
Posted in Roundup
Tagged ethics, internal communication, new media, political communication, PR, profession, reputation
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Weekly roundup
The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. … Continue reading
Posted in Prof. Gilpin, Roundup
Tagged Blogging, journalism, measurement, PR, SEO, social media, viral marketing
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Weekly roundup
JMC417 students have explored quite a range of topics this past week, as they dip their toe into blogging. Cast Communications looked at propaganda, which tied into last week’s classroom discussions as well. How can we keep PR from devolving … Continue reading
Posted in Prof. Gilpin, Roundup
Tagged branding, credibility, ethics, international PR, PR, professionalism, propaganda, spin
Comments Off on Weekly roundup