Category Archives: Roundup

Weekly roundup

JMC417 students are, understandably, very concerned with the public perceptions of the profession they are entering. Following on posts from the previous week, such as ABC PR’s discussion of the “PR lady” in the Mac vs. PC commercials, this week … Continue reading

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Weekly roundup

The Agency started out the week by discussing viral video, prompted by this PR Squared post. In that post, Todd Defren pointed to a satirical sendup of the viral video phenomenon, but The Agency sees nothing humorous in the concept. … Continue reading

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Weekly roundup

JMC417 students have explored quite a range of topics this past week, as they dip their toe into blogging. Cast Communications looked at propaganda, which tied into last week’s classroom discussions as well. How can we keep PR from devolving … Continue reading

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