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Category Archives: RE:vive
What’s Your Type-ography?
In public relations, messaging is everything. Whether that message is in-your-face through text or implied through design, how you say it matters. One of the most basic, yet most neglected, aspects of messaging is typography. It’s on every communication platform … Continue reading
Posted in RE:vive
Tagged Advertising, branding, design, effective messaging, fonts, Marketing, public relations, revive, typography
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Visual Storytelling PR’s Hottest Trend
The evolution of the media landscape has changed the way public relations works in many companies. Brands have now transitioned from depending solely on traditional media outlets to producing their own customer-focused content and news through journalists and PR professionals … Continue reading
Posted in RE:vive
Tagged brand, communication, content, content creation, content marketing, media, media relations, PR, public relations, storytelling, visual storytelling
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‘Crawl’ How-To Tips Can Hike SEO
Search engine optimization (SEO) makes websites more visible in search results. With the right mix of keywords, links and consistent posting, companies can boost their search ratings and generate more website clicks. The result? Potential new customers. These are all … Continue reading
GIFs Say It With Pictures
As communication moves online and via text message, people lose social cues such as facial expressions, body language and tone. To compensate, some individuals use emoticons like 🙂 and 🙁 to express emotions. This morphed into emojis through which anyone … Continue reading
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Tagged content marketing, conversion, digital marketing, emoji, gif, gifs, loyalty, Marketing, picture superiority effect, public relations, visual communication
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Exercising Your EIQ Vital to PR
According to Travis Bradberry, author of Emotional Intelligence 2.0, there are four competencies to assess one’s emotional intelligence quotient (EIQ). These four competencies, categorized under personal competence and social competence, are: self-awareness, self-management, social awareness and relationship management. In his … Continue reading
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Tagged communication, emotions, intelligence, PRSA, public relations, relationships, reputation
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Social Media Users Tango with New Numbers
By Lisa Travis | RE: vive | January 25, 2018 The 21st century marketer’s dream tool belt is currently undergoing yet another series of changes that bring both good and bad news for those social media butterflies. New Facebook and Instagram … Continue reading
Posted in RE:vive
Tagged algorithms, branding, Business, facebook, influencers, instagram, Marketing, public relations, social media, sponsored posts
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