Category Archives: Proxy PR

Gun Debate Triggers Corporate Response

In the wake of the Feb. 14 Parkland school shooting in Florida, many companies are taking a stand against the National Rifle Association. Companies are taking it upon themselves to be proactive in the gun control movement in the absence of … Continue reading

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What You Can Do to Spike Earned Media

Any public relations specialist knows earned media is the best media coverage. Why? Well, because it’s free and completely beneficial to the brand’s image and exposure. There is no good reason to spend money for paid media when you could … Continue reading

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Emojis, Analytics Amp Up Social Media Game

Like it or not, emojis are here to stay. According to social analytics platform Talkwalker, emojis were in 13 percent more tweets in March 2018 compared to last year. Talkwalker reports, “emojis are a part of your consumers’ language, and … Continue reading

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Building Brand Awareness with UGC

You see it everywhere and probably don’t even notice it. Users create it, businesses use it. It’s the ultimate free content creator and brand promoter. User generated content (UGC) generates traffic while boosting engagement with your audience. Let’s face it … Continue reading

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Facebook Changes May Tilt Way Users Connect

Facebook announced a major change in its algorithm which might affect the marketing plans and strategies of some businesses and publishers. Mark Zuckerberg, Facebook CEO, announced via a Facebook post on Jan 19 that the main purpose is to encourage … Continue reading

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