Category Archives: Peak PR

Java Lovers ‘Red’ with Christmas Controversy

Last week marked the early launch of Starbucks’ holiday-themed red cups. However, to many those cups aren’t “holiday” enough. A new level of Starbucks backlash emerged when one zealous pastor from Arizona claimed that Starbucks was declaring a “war on … Continue reading

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HoHoHo #RedCups or HoOhNo

The holiday season is back and in full force. It’s almost as if the clock struck midnight on Halloween and we woke up on Christmas morning. Whole Foods has Christmas lights up, Target welcomes you with red and white-checkered throw … Continue reading

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Got Fame?

Roughly half of all products that hit the shelf won’t pass the test of time. Within five years, many of these new arrivals are discontinued, only to be forgotten and banished to the sale racks. The 2015 PR News’ Platinum … Continue reading

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Disney Magic, Star Wars Style

Whether a company can strategically take advantage of its strengths can mean the difference between a successful public relations campaign and one that falls flat. Disney’s latest public relations campaign/marketing strategy was a work of genius in this regard. In … Continue reading

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Snapchat By The Numbers

Do you use Snapchat? For personal use, right? Well, it may surprise you that many companies use the app as a social media tool for brand messaging. A recent tweet from PRNews announced a webinar, “How to Use Snapchat to Enhance … Continue reading

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Blogging Vital to Client Storytelling

Aly Saxe, founder of Iris PR Software, returned to her alma mater, Arizona State University on Sept 21 to speak with current students. In her public interview at Must See Monday with Reynolds Visiting Professor of Journalism Entrepreneurship Alan Lobock, … Continue reading

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Rubio Passion Ignites Social Media

Proper social media management continues to grow in importance for well-known people in order to maintain their image. This is especially relevant in politics at the moment, as several Republican presidential hopefuls try and put their own spin onto the … Continue reading

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NFL Kicks Off Season with Scandal Headache

ESPN recently published a story, or rather, a lengthy report, that was sure to give the NFL and the New England Patriots another major headache. The article highlighted that the New England Patriots may have illegally videotaped other NFL teams … Continue reading

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