Category Archives: Nexus PR

Fantasy Sports Sites Facing Gamble

If you’ve watched any sporting event (or any televised production, really) in the past six months, you know about DraftKings and Fan Duel. For those living under a rock, DraftKings and Fan Duel are online daily fantasy sports sites that … Continue reading

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Info Lag Adds Edge to E Coli Scare

In ironic timing with the release of the burrito emoji, contemporary Mexican grill and sorority girls’ favorite restaurant, Chipotle, was faced with the news that approximately 20 cases of E. coli were connected to their restaurant chain. As you can … Continue reading

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Emojis Lost in Translation?

Apple rolled out a series of more than 150 new emojis in their iOS 9.1 update, much to the joy and surprise of many iPhone users. Users had been waiting for a middle finger, taco and burrito emoji, among others. … Continue reading

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Southwest’s ‘First-Class’ Response

On Sunday, Oct 11, Southwest Airlines passengers on more than 800 flights around the country experienced lengthy delays due to a technical glitch in the company’s systems. Disgruntled passengers took to Twitter and Facebook to voice their grievances, prompting Southwest … Continue reading

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Growing an Online Audience

This week, Vice President of Marketing Strategy Rob Bean at Burns Marketing hosted a webinar called “Building Online Audiences.” The webinar addressed how to cultivate and maintain an audience that can discover information about products and services digitally without a brand’s help. Since publics … Continue reading

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China’s Xi Boosts Ties, Trade

The Pope isn’t the only major international leader visiting the United States this week. President Xi Jinping of China met with President Obama this week to discuss the Chinese economy, cybertheft and business secrets, among other issues. It is no … Continue reading

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What’s Next, Post Twittersphere?

In a June 12 blog post, Steve Goldstein, editorial director for PR News, made the bold statement that Twitter could be on its way out. His question to readers was simple: what will we, as PR practitioners, do without it? … Continue reading

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Chill: Avoiding a Twitter Meltdown

While Twitter’s popularity has skyrocketed since 2006, it’s surprising that some folks (ahem, adults and celebrities) still don’t know how to use it nor do they exercise proper Twitter etiquette. The prime example comes from Keith Olbermann, an ESPN analyst … Continue reading

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