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Category Archives: Limelight PR
NY Times Launches Digital Subscriptions
In attempt to salvage lost revenues from online advertising, The New York Times began its digital subscriptions Monday, March 28, for full access to its website and mobile service content. According to the Associated Press, the third-largest U.S. newspaper will … Continue reading
Posted in Limelight PR
Tagged digital, digital subscriptions, New York Times, news, news access
7 Comments
Fake News: Good or Bad PR?
Over the years, I’ve learned to take anything I hear on “April Fool’s Day” with a grain of salt. So I wasn’t surprised to scroll through my Facebook newsfeed on April 1, 2011 and see various posts about incoming babies, … Continue reading
Posted in Limelight PR
Tagged Communication Overtones, Communique PR, fake news, Starbucks
3 Comments
3 Things PR Agencies Should Avoid with Social Media
By Matt Culbertson There are a number of basic headline strategies for driving Web traffic. Among them — titling any online post with a “top something” list. Perhaps speaking out against the standard “top” numbers, there’s a site called 11points.com, … Continue reading
Posted in Limelight PR
3 Comments
Did Michael Vick Diss Oprah?
From the moment Michael Vick stepped onto a football field, he has been known for his uncanny athletic talent. He is famous (or infamous) for his ability to create miracles on the gridiron while committing horrors off of it. Vick … Continue reading
‘Top’ Digital Security Firm Hacked … Is it PR-salvageable?
Teaser headlines can get annoying, so I’ll provide an incentive to stop reading: No. Think of the biggest PR disasters of the last decade — a book publisher decides to publish OJ Simpson’s If I Did It book; Don Imus; … Continue reading
Posted in Limelight PR
3 Comments
Is Taco Bell ‘Meating’ Your PR Standards?
Clearly, this new lawsuit against Taco Bell is a PR nightmare. If you aren’t already aware, an Alabama law firm is suing Taco Bell by alleging that its meat mixture contains only 35 percent beef, which fails to meet the U.S. … Continue reading
Posted in Limelight PR
Tagged Crisis Communications, Crisis PR, fast food, Lawsuits, Taco Bell
4 Comments