Category Archives: Limelight PR

NY Times Launches Digital Subscriptions

In attempt to salvage lost revenues from online advertising, The New York Times began its digital subscriptions Monday, March 28, for full access to its website and mobile service content. According to the Associated Press, the third-largest U.S. newspaper will … Continue reading

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Fake News: Good or Bad PR?

Over the years, I’ve learned to take anything I hear on “April Fool’s Day” with a grain of salt. So I wasn’t surprised to scroll through my Facebook newsfeed on April 1, 2011 and see various posts about incoming babies, … Continue reading

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3 Things PR Agencies Should Avoid with Social Media

By Matt Culbertson There are a number of basic headline strategies for driving Web traffic. Among them — titling any online post with a “top something” list. Perhaps speaking out against the standard “top” numbers, there’s a site called 11points.com, … Continue reading

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Did Michael Vick Diss Oprah?

From the moment Michael Vick stepped onto a football field, he has been known for his uncanny athletic talent. He is famous (or infamous) for his ability to create miracles on the gridiron while committing horrors off of it. Vick … Continue reading

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‘Top’ Digital Security Firm Hacked … Is it PR-salvageable?

Teaser headlines can get annoying, so I’ll provide an incentive to stop reading: No. Think of the biggest PR disasters of the last decade — a book publisher decides to publish OJ Simpson’s If I Did It book; Don Imus; … Continue reading

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Is Taco Bell ‘Meating’ Your PR Standards?

Clearly, this new lawsuit against Taco Bell is a PR nightmare. If you aren’t already aware, an Alabama law firm is suing Taco Bell by alleging that its meat mixture contains only 35 percent beef, which fails to meet the U.S. … Continue reading

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