Category Archives: LLPR

UNC Failing Student Athletes?

Civil rights activist Rosa Parks would be interested to learn that a college essay written about her has gained national attention – and not for the right reasons. A student athlete at the University of North Carolina composed an atrociously … Continue reading

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US Airways Lands In Graphic Tweet

On April 14, US Airways caught itself in a blunder as an extremely graphic pornographic image made its way onto a tweet sent from the company’s account. Since the photo involved the graphic use of an airplane, the airline then began … Continue reading

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#NYPDfail in Twitter Outreach

On April 22, 2014 the New York Police Dept. asked Twitter users share pictures of themselves interacting with officers using #myNYPD. The image accompanying this message depicted a man with his arms around two officers. The post seemed to have … Continue reading

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Twitter Turbulence Rocks Airline

The job description of a social media manager for a company consists of managing social media outlets representing the company in a positive way — or so you think.  In mid April, US Airways tweeted an obscene image on their … Continue reading

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TV Networks: Turn Off vs Tune In

Bursting television viewers’ bubbles is increasingly evident as favorite shows are axed, forever disrupting programs once “on the bubble.” For studios and networks met by a viewer backlash, infuriated over the termination of “XYZ Show,” it’s just another May. Broadcast … Continue reading

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CVS Torches Tobacco Sales

CVS Caremark Corp. announced in February 2014 that it would discontinue the sale of tobacco in their stores starting Oct.1. Their decision to stop selling tobacco products in their 7,000 stores across the nation has become a topic of controversy … Continue reading

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Uber Drivers’ Mixed Signals

Forget calling a cab. The new transportation service Uber advertises that there are easier ways to catch a ride home. The Uber software locates drivers near a desired area and with the tap of an app on a smartphone, a sleek, … Continue reading

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Malaysia Airlines: Victim of Its Own Poor PR?

Malaysia Airlines Flight 370 went missing on March 8 with 227 passengers and 12 crew members on board. These 239 souls left hundreds of family members on the ground waiting for and later, demanding answers. During the following weeks, well-intended … Continue reading

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Sloppy Photoshopping Nails ‘Target’

How do you handle crisis communication? Just ask this retail giant. Target’s recent security breach triggered multiple press releases updating consumers on the steps the company launched to remedy the situation.  The company reached out to customers on social media as well. … Continue reading

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United Flyers Saddled with More Baggage Fees

Prepare to pay more for that extra tote the next time you travel. For United Airlines, new bag-sizing boxes at many airports has many passengers cringing as they approach security. The airline has now enforced limits on the size of … Continue reading

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