Category Archives: Kismet Consulting

Heinz Serves Up Ad Fiction as Ad Fact

Usually, a great ad campaign isn’t born overnight. It takes time to come up with a key message and visuals that resonate with consumers. But in Heinz’s case, it took 50 (TV) years plus a little help from a fictional … Continue reading

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Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading

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Products Recalls: Fixing Blame or Problem?

From food to electronics, furniture to baby products, it seems more than ever before no product is exempt from a recall. Not even the well-known and trusted brands of Sargento Foods Inc. and Britax. In mid February, one of the … Continue reading

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Playing the ‘Super’ Ad Game

The first weekend in February marks Super Bowl LI. For fans of the Patriots, Falcons or football in general, Sunday is all about the game. But for many others, the ad breaks between plays are the real stars. Organizations go … Continue reading

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