Category Archives: Keystone Communications

Taylor Isn’t Swift as PR Genius

Posted on November 16, 2014 by Travis Moore

There’s no denying Taylor Swift is a successful entertainer. (I don’t say musician because much of her work is auto-tuned and her songs almost exclusively focus on ex-boyfriends.) That said, Emily Yahr of The Washington Post is unfortunately mistaken when … Continue reading →

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Does PR Need Twitter?

Posted on November 16, 2014 by Lily Reynolds

According to Twitter, it has 271 million monthly active users and a total of 500 million tweets are sent per day, but how much does Twitter matter when it comes to public relations? The average user may only turn to Twitter … Continue reading →

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Toy Chain Pulls ‘Breaking Bad’

Posted on November 16, 2014 by Kathleen Etzel

The AMC hit Breaking Bad, is anything but ‘so last year” as the release of their new toy line makes news. In an effort to keep the brand relevant, a collection of Breaking Bad action figures were released last week … Continue reading →

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Uber’s Hot Spot Lost in Translation

Posted on November 16, 2014 by Bianca Repasi

Sex sells, whether you like it or not. Being bold and controversial also seem to sell. But is there a point when advertisers need to take a step back? Dial it down? The French branch of Uber, the popular ridesharing … Continue reading →

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Quitting For The Right Reasons

Posted on November 16, 2014 by Lily Reynolds

A report by The Wall Street Journal that the average retirement age has increased to age 66 as Baby Boomers prefer working to maintain a comfortable income and to stay busy in a job they are either good at or … Continue reading →

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CMOs Still Out of Digital Loop

Posted on November 16, 2014 by Kathleen Etzel

In early November, PRSA posted a link to the upcoming webinar on The Digital Transformation that discusses how technology changes the marketplace and impacts PR. “Technology is driving a digital transformation in the Public Relations industry — and this is … Continue reading →

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Little Caesars Serves Up #1 Ad But Blah Pizza

Posted on October 11, 2014 by Nicole Barrett

Young Americans hungry for Little Caesars’ new soft pretzel crust pizza got a bad taste in their mouths, after September’s top television commercial misrepresented the company’s latest menu item. The latest Nielsen Brand Effect survey determined the Top 10 television … Continue reading →

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United’s Robots Care

Posted on October 5, 2014 by Bianca Repasi

With scandals grounding the commercial airline industry, United Airlines has landed firmly in the fray. In October, Chris Chmura, a reporter for WTVT-TV in Florida, tweeted a screenshot of an email he supposedly received from the United Airlines customer service team. According … Continue reading →

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iPhone 6: Bending v. Standing Test of Time

Posted on September 28, 2014 by Kathleen Etzel

Out with the old and in with the new has been Apple Inc.’s annual motto regarding their tech products. This week Apple released the larger and thinner iPhone models,  iPhone 6 and iPhone 6 Plus. Posing the question is bigger really … Continue reading →

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Find Everything at Costco — Except PR Dept

Posted on September 21, 2014 by Lily Reynolds

The ubiquitous membership warehouse chain, Costco Wholesale has been recognized as one of the most efficient and successful American corporations by seattlepi.com, Bloomberg Businessweek and The Huffington Post, among others, for its uncommon business model that has built a loyal following and allowed it to … Continue reading →

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