Category Archives: Keystone Communications
Taylor Isn’t Swift as PR Genius
There’s no denying Taylor Swift is a successful entertainer. (I don’t say musician because much of her work is auto-tuned and her songs almost exclusively focus on ex-boyfriends.) That said, Emily Yahr of The Washington Post is unfortunately mistaken when … Continue reading
Does PR Need Twitter?
According to Twitter, it has 271 million monthly active users and a total of 500 million tweets are sent per day, but how much does Twitter matter when it comes to public relations? The average user may only turn to Twitter … Continue reading
Toy Chain Pulls ‘Breaking Bad’
The AMC hit Breaking Bad, is anything but ‘so last year” as the release of their new toy line makes news. In an effort to keep the brand relevant, a collection of Breaking Bad action figures were released last week … Continue reading
Uber’s Hot Spot Lost in Translation
Sex sells, whether you like it or not. Being bold and controversial also seem to sell. But is there a point when advertisers need to take a step back? Dial it down? The French branch of Uber, the popular ridesharing … Continue reading
Quitting For The Right Reasons
A report by The Wall Street Journal that the average retirement age has increased to age 66 as Baby Boomers prefer working to maintain a comfortable income and to stay busy in a job they are either good at or … Continue reading
CMOs Still Out of Digital Loop
In early November, PRSA posted a link to the upcoming webinar on The Digital Transformation that discusses how technology changes the marketplace and impacts PR. “Technology is driving a digital transformation in the Public Relations industry — and this is … Continue reading
Little Caesars Serves Up #1 Ad But Blah Pizza
Young Americans hungry for Little Caesars’ new soft pretzel crust pizza got a bad taste in their mouths, after September’s top television commercial misrepresented the company’s latest menu item. The latest Nielsen Brand Effect survey determined the Top 10 television … Continue reading
United’s Robots Care
With scandals grounding the commercial airline industry, United Airlines has landed firmly in the fray. In October, Chris Chmura, a reporter for WTVT-TV in Florida, tweeted a screenshot of an email he supposedly received from the United Airlines customer service team. According … Continue reading
iPhone 6: Bending v. Standing Test of Time
Out with the old and in with the new has been Apple Inc.’s annual motto regarding their tech products. This week Apple released the larger and thinner iPhone models, iPhone 6 and iPhone 6 Plus. Posing the question is bigger really … Continue reading
Find Everything at Costco — Except PR Dept
The ubiquitous membership warehouse chain, Costco Wholesale has been recognized as one of the most efficient and successful American corporations by seattlepi.com, Bloomberg Businessweek and The Huffington Post, among others, for its uncommon business model that has built a loyal following and allowed it to … Continue reading