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Category Archives: Infinity Communication Solutions
Learning Lessons the Hard Way: The Brett Farve Edition
“I’m not getting into that. I’ve got my hands full with the Jets.” — Brett Favre to NY Post reporter Fox Sports News posted a story online this week about how Brett Favre’s wife will be making television appearances and could … Continue reading
Posted in Infinity Communication Solutions
Tagged Athletes, brett favre, Football, Infinity Communication Solutions, NFL, Reputation Management, scandal, Sponsorships, sports
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How to Define ‘Millennial’
In an industry where demographics and public interests rule business decisions, it is not surprising that PR professionals are constantly trying to pin down the current generation. You are probably already familiar with the “Baby Boomers,” but what about the … Continue reading
Posted in Infinity Communication Solutions
Tagged generation, Generation Y, Millennials, PR, public relations, social media
4 Comments
Importance of Analytics in Shaping PR’s Future
London-based research group TNS released the most comprehensive online consumption research study this week. The Website provides interactive data graphs that show the shifts in Internet usage that are occurring globally. These research projects are vital to public relations professionals … Continue reading
Posted in Infinity Communication Solutions
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Video: An old idea, a new frontier for PR
Can you name your favorite online news article? If so, how many? One? Two? Ten? Now, can you name your favorite YouTube video? Is it the baby dancing to Beyonce? Does ‘Ouch Charlie! That really hurt’ sound familiar? (the British … Continue reading
Posted in Infinity Communication Solutions
Tagged HTML5, PR, press release, technology, Video, Youtube
2 Comments
How’d You Get to Sesame Street (in that outfit) Katy Perry?
The children’s television show Sesame Street understands the importance of the relationship with their viewers’ parents. Katy Perry visited the show and filmed a re-worked version of her hit “Hot and Cold.” She chose to wear an outfit that showed more … Continue reading
Posted in Infinity Communication Solutions
Tagged cleavage, Katy Perry, parents, public relations, Sesame Street, Youtube
10 Comments
PR: The Exterminator?
Creating a proactive (not reactive) plan often determines whether a company can survive the negative attention created by an unexpected crisis. But in many cases, proactive plans are generally not implemented because the company’s attitude errs toward, “that will never … Continue reading
Posted in Infinity Communication Solutions
Tagged Bed Bugs, Hotels, Infestation, New York City, Outbreak, PR, public relations, Wake Forest University
4 Comments