Category Archives: Infinity Communication Solutions

Learning Lessons the Hard Way: The Brett Farve Edition

“I’m not getting into that. I’ve got my hands full with the Jets.” — Brett Favre to NY Post reporter Fox Sports News posted a story online this week about how Brett Favre’s wife will be making television appearances and could … Continue reading

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How to Define ‘Millennial’

In an industry where demographics and public interests rule business decisions, it is not surprising that PR professionals are constantly trying to pin down the current generation. You are probably already familiar with the “Baby Boomers,” but what about the … Continue reading

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Importance of Analytics in Shaping PR’s Future

London-based research group TNS released the most comprehensive online consumption research study this week.  The Website provides interactive data graphs that show the shifts in Internet usage that are occurring globally. These research projects are vital to public relations professionals … Continue reading

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Video: An old idea, a new frontier for PR

Can you name your favorite online news article? If so, how many? One? Two? Ten? Now, can you name your favorite YouTube video? Is it the baby dancing to Beyonce? Does ‘Ouch Charlie! That really hurt’ sound familiar? (the British … Continue reading

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How’d You Get to Sesame Street (in that outfit) Katy Perry?

The children’s television show Sesame Street understands the importance of the relationship with their viewers’ parents. Katy Perry visited the show and filmed a re-worked version of her hit “Hot and Cold.” She chose to wear an outfit that showed more … Continue reading

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PR: The Exterminator?

Creating a proactive (not reactive) plan often determines whether a company can survive the negative attention created by an unexpected crisis. But in many cases, proactive plans are generally not implemented because the company’s attitude errs toward, “that will never … Continue reading

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The Perfect Storm: How Old Spice raised the bar for new media marketing

In 24 hours more people watched this summer’s Old Spice social media campaign than Barack Obama’s presidential victory speech. One can argue that the Wieden + Kennedy campaign took social media advertising to a new level.  Their understanding and execution … Continue reading

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