Category Archives: Imprint PR

Lessons Learned … First Steps in Career Journey

Four years of college have come and gone. I am about to start a new chapter in my life – my professional career. This chapter involves new experiences and adventures but also uncertainty and challenges. But before I walk across … Continue reading

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Blue Bell Fans Help Lick Brand ‘Meltdown’

It started with a Listeria outbreak and a few deaths in 2015. Never good signs for one of the top ice cream companies in the U.S. Blue Bell was in crisis mode. Blue Bell recalled all its ice cream across … Continue reading

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Starbucks Stands Up & Out In ‘Upstanders’

Starbucks may be known as the home of the Frappuccino, but the global coffee giant has also positioned itself as a brand that values digital storytelling as a medium to bring communities together. Corey duBrowa, Starbucks’ senior vice president of … Continue reading

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Spokesman Smearing CoverGirl Brand?

When makeup giant CoverGirl added YouTube and Instagram personality James Charles as the brand’s first male ambassador, it was probably expecting lots of good publicity. It did receive recognition for the progressive move, but it didn’t take long for things to … Continue reading

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Getting It Write: Tips from a Founding Father

There’s an important PR skill that’s often overlooked – good writing. As the industry has evolved to embrace technology, good writing has at times fallen short. While professionals encourage social media and innovation, all agree that the value of clear writing still … Continue reading

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Playing the ‘Super’ Ad Game

The first weekend in February marks Super Bowl LI. For fans of the Patriots, Falcons or football in general, Sunday is all about the game. But for many others, the ad breaks between plays are the real stars. Organizations go … Continue reading

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