Category Archives: Imagine PR

Billy’s Beef with Burger King

Posted on November 16, 2014 by Lindsey De la Torre

Billy Eichner is best known from his appearance at the Emmy awards alongside Seth Meyers but originally gained popularity through his show “Billy on the Street.” On the show, he conducts over-the-top interviews of random people on the street. The show … Continue reading →

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Alex’s 15 Minutes of Internet Fame

Posted on November 16, 2014 by Courtney Merz

Who knew that 10 seconds of fame and a relatively cute face could turn into a trending Twitter topic? Target didn’t that’s for sure. It all started with a photo taken of an ‘unknown good-looking kid” and Target employee from … Continue reading →

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#CosbyMeme Backfires

Posted on November 16, 2014 by Lindsey De la Torre

Social media campaigns do not always go as planned. PR professionals can’t predict how something will spread. Once it goes viral, it’s hard to take back. In the case of the #CosbyMeme, the campaign created lots of buzz but none of … Continue reading →

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Sponsored Posts New Normal

Posted on October 11, 2014 by Courtney Merz

As with Facebook and Twitter, the use of sponsored advertisements appearing on your newsfeed is becoming more and more normal. It was just a matter of time before Instagram hopped on the bandwagon. The debut of the advertisements you ask? … Continue reading →

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Do Shoes Shape Your Destiny?

Posted on October 5, 2014 by Krista Kull

ABC King number one shoe store in Estonia, one of the biggest in Baltics started a fall campaign weeks ago called “Everything starts from the shoes.” However, the campaign’s oversized posters, outdoor print publicity and campaign materials has made many people … Continue reading →

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Pabst Blue Ribbon Fans See Red

Posted on September 28, 2014 by Sepeedeh Hashemian

Russian-owned  Oasis Beverages is set to purchase American Pabst Brewing Co. Pabst Brewing Co. is the beverage company responsible for favorite American beer brands such as Lone Star, Colt 45, Schlitz, Stroh, Schmidt, Schaefer, Olympia, Old Milwaukee and Pabst Blue … Continue reading →

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Bloody Mistake or Marketing?

Posted on September 21, 2014 by Lindsey De la Torre

Urban Outfitters is no stranger to controversy. The chain is known to push the boundary between “inappropriate” and “edgy,” often crossing over to the former. The store’s most recent controversial product was a one-of-a-kind Kent State University sweatshirt with red markings that look identical to … Continue reading →

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Southwest’s Change of ‘Heart’

Posted on September 14, 2014 by Courtney Merz

Since Southwest Airlines launched in 1967, it has grown into a phenomenon in the market. Operating more than 3,600 flights a day and servicing more than 100 million customers a year, the blue and gold staple color scheme has wiggled … Continue reading →

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