Category Archives: Illuminate

P&G Champions ‘Love Over Bias’

Olympics sponsor, Proctor and Gamble, expanded its successful campaign: “Thank you, Mom”  to “Love Over Bias.” Here is the short film developed for for the 2018 Winter Olympics: Even though the Winter Olympics is still a few months away, this campaign has already … Continue reading

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Influencers’ Impact on #MeToo Movement

In mid October, hashtags and social media posts stating “MeToo” surfaced on Facebook and Twitter. It is a call to action for women to repost the hashtag to magnify the prevalence of sexual harassment and sexual assault. According to a … Continue reading

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Defining Cause in Marketing Breast Cancer Awareness

October is Breast Cancer Awareness Month — so get ready to see pink! The American Cancer Society projected there would be 255,180 invasive breast cancer diagnoses (252,710 women and 2,470 men) and 41,070 breast cancer deaths (40,610 women and 460 men) … Continue reading

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