Category Archives: Prime PR

PR Lessons from Election Season

This month, discussion of the upcoming presidential election has pervaded not just news media but conversations with friends, international colleagues, and even professors. While my pre-Labor Day excitement for election season has waned a bit amid the repetitive ads and fundraising … Continue reading

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Companies React to Hurricane Sandy

The aftermath of a major natural disaster, Hurricane Sandy in this case, can potentially exemplify good and bad PR.  There were countless businesses around the world that stepped up and lent a helping hand whether they were personally affected or … Continue reading

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From Hero to Zero

Lance  Armstrong, one of the most famous American athletes, has failed. His career as a competitive athlete already in shambles from a doping scandal, Armstrong fell farther from grace. He announced he was stepping down as the chairman of Livestrong, … Continue reading

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#FirstWorldProblems Attract Donations

Nonprofit organizations and charities don’t have the same PR/marketing budget that private companies and government entities do, so when it comes to raise awareness for fundraising campaigns, their outreach is minimal and simple. Now, thanks to social media, engaging potential … Continue reading

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Whiff of Fiasco: Chanel No. 5 & Brad Pitt

Normally discussions about Chanel No.5 revolve around high class, luxury and elegance. But in the social media circles and its virtual watercooler, now all anyone can talk about is Chanel No.5’s much lampooned Brad Pitt commercial. The actor stands in front … Continue reading

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SM Mavens Tally iPhone5 Yeahs, Nays

After nearly a year since Apple released the iPhone 4S, the new edition — iPhone 5 — made its debut. Social media generated lots of opinions and critiques both positive and negative about the iPhone 5, making it a top Twitter trend … Continue reading

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Newsweek’s Runaway #MuslimRage Trend

After the attacks on the U.S. embassy in Libya and the death of four Americans, including the U.S. Ambassador to Libya, Ayaan Hirsi Ali, a known Somali-Dutch critic of Islam, wrote a controversial cover story for Newsweek magazine titled “Muslim … Continue reading

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Teen Vogue’s Ugly PR Blunder

Two teenage girls have created a crisis for Teen Vogue after asking if the mag digitally enhances their images.  The girls are requesting that Teen Vogue show “real girls” in their magazine.  The magazine claims, “we do not digitally alter anyone’s body size … Continue reading

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Chick-fil-A and the Anti-Gay Controversy

A few months ago, Dan Cathy, president and COO of Chick-fil-A, the fried chicken fast food chain, appeared on The Ken Coleman Show and revealed that he is anti-gay, which created lots of buzz in the media. Chick-fil-A has openly … Continue reading

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