Category Archives: i3Communications

Spiked Eggnog Spillover

The holiday season is around the corner and every major brand is trying to come up with creative methods to get customers hyped about their festive products. Some worked out well and some not so much. For instance, Bloomingdales may … Continue reading

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Twitter ‘Heart’ To Reignite Loyalty?

In early November, Twitter revamped its user interface replacing “favoriting” and the star that went with it with “liking” and a new heart icon. The explanation behind the change was to make the social network easier to use and connect … Continue reading

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REI Co-Op Values People Over Products

Seattle-based outdoor equipment retailer, REI, announced last week that it would be closed for Black Friday this year—a decision made in line with the company’s values, according to the company’s president and CEO, Jerry Stritzke. Not only will all 143 … Continue reading

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Smells Like ‘Walking Dead’

Now TV has collaborated with McFly’s drummer, Harry Judd, to promote a new fragrance called ‘Obfleshion, Eau de Walker’ on Oct 7, just five days before the release of Season Six of The Walking Dead. In a 42-second short clip, … Continue reading

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Chains Scramble #AllDayBreakfast

A couple weeks ago, a colleague wrote about the much anticipated #AllDayBreakfast campaign–McDonald’s latest attempt to reverse sliding sales. As of Oct 5, the all-day breakfast menu has finally arrived, ushering in a new era of breakfast-menus and lots of playful … Continue reading

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Some PR Pros Dissing ‘Dislike’ Button

For years Facebook users have been asking the same question, “when will Facebook finally have a ‘dislike’ button?” Well Facebookers, you’re in luck! When Facebook CEO Mark Zuckerberg was asked about the “dislike” button at a Q&A on Tuesday, he … Continue reading

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PSL Tumblr: Fans in a Froth Over Pumpkin Portal

It’s September and you know what that means…it’s Pumpkin Spice Latte season. Americans’ love for the PSL is so strong and so widespread—I wouldn’t be surprised if fall officially became known as PSL season in the not-so-distant future. Why? Because … Continue reading

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