Category Archives: Highlight PR

SeaWorld Stance Making Waves

In mid April, SeaWorld announced their current generation of orca whales will be its last. Additionally, the park will phase out the theatrical shows that involve the whales, changing food policies to source only sustainably raised seafood, and offer more … Continue reading

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Starbucks ‘Rewards’ Leave Bitter Taste

Despite the trendy shift to locally-sourced products and independent establishments, coffee giant Starbucks is still wildly successful. Price increases, business model changes and negative media have yet to slow down their rapid growth. But Starbucks’ most recent change could end that impressive streak. … Continue reading

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Adidas Steps Up, Out for Love

Adidas has clothed and motivated athletes around the world since its founding in 1949. This Valentine’s Day, the company showed its support for gay couples. The Instagram’s caption read, “The love you take is equal to the love you make,” and has 279,471 likes … Continue reading

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Buzz Bigger Than Oscars

Look no further than the 2016 Oscars for examples of how to create “buzz,” a valuable commodity in the age of social media and endless entertainment. The event provided a feast of content for media outlets among the fashion, awards, … Continue reading

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SXSW Signals Future of Storytelling

From humble roots as a charming music festival in Austin, Texas, South by Southwest has grown into a massive two-week showcase of innovation. Technological innovation in particular has become a huge part of the festivities. At the 2016 iteration, its … Continue reading

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Instagram Out of Sync with Users

Professional Instagrammers and companies using Instagram are in a tizzy. The scrolling, chronological feed of Instagram is about to be prioritized, shifted and curated. Instagram is adopting algorithms. Until now, Instagram was the only social channel among Facebook, Twitter, Instagram … Continue reading

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NHL’s Beautiful Blunder

John Scott is not an elite NHL hockey player; he’s the first to tell you that. The 33-year-old, eight-season NHL veteran with just five career goals and has only appeared in 11 games so far in the 2015-16 NHL season. … Continue reading

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