Category Archives: GroundBreaking

Halloween Hazmat Suit: Too Soon?

This Halloween, expect to see a troop of Ninja Turtles, zombies and superheroes. But, if you are stumped on finding a costume, for $79.99 you can sport this stylish ebola containment suit at Halloween parties and ward off the ebola … Continue reading

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Hospital Hires PR Giant to Contain Ebola Crisis

Good PR can fix lots of things. As it turns out, ebola hysteria might be one of them. At least that’s what the Texas Health Presbyterian Hospital and global PR firm Burson-Marsteller are hoping. Texas Health’s safety practices have come … Continue reading

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F-Bombs for Feminism Implode

This video has gone viral on the social media and YouTube scene. The video is posted from the company FCKH8.com, an organization dedicated to eradicating hate of all types — racism, sexism, feminism and any -ism in between. The video … Continue reading

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T-Swift, Spotify ‘Never Ever Getting Back Together’

On Nov 10, Taylor Swift announced she would remove her albums from the music-streaming service Spotify and for a brief second, Swifities around the world stood still. The move came just one week after the release of her most recent … Continue reading

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Old Navy Gets Minus on Plus-Sized Figures

Is there a 50/50 split as to what society deems the proper body image? While there is a “You’re beautiful just the way you are” bandwagon, there is still the chorus who idolize the supermodel’s appearance. The price of beauty … Continue reading

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Subway Bites Into Controversy

Eat Fresh, Five Dollar Foot Long and the Jared commercials are a few of Subway’s successful advertising campaigns. However, its latest commercial has generated more backlash than profits. In the first days of October, Subway released a new Halloween themed … Continue reading

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‘Daily Show’ Off Key With Band’s Fans

By Shirin Ahmadpour When is it appropriate to make fun of a public figure? One would think that any public figure is susceptible to jokes, criticism, attacks, satire, scandals or anything the public can think of so long as it’s … Continue reading

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Emma Watson Hoax Just Ad Strategy?

Marketing has taken a sharp turn for the edgy and a full-page spread just won’t cut it anymore. Perhaps that’s what obscure viral advertising company, Rantic Marketing, was thinking when it created the site www.emmayouarenext.com. The site, which threatened to … Continue reading

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Urban Trips Over Edge

The saying, “There’s no such thing as bad publicity,” was proven wrong recently by Urban Outfitters. Although the company has been known for its “edgy” clothing, the release of a “vintage sweatshirt” has generated noteworthy amounts of scrutiny. The $129 … Continue reading

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‘Game Over’ for Swatters

There are funny pranks, stupid pranks, harmful pranks, and pranks taken just too far. Extreme video gamers brought attention to a prank called “swatting“. Swatting is the act of calling the police and reporting a criminal act taking place such as … Continue reading

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