Category Archives: Genesis PR

Employees Forbidden to Take Bite of ‘Apple’

In February, Apple CEO Tim Cook announced that the company would not assist FBI officials with unlocking the encrypted iPhone that belonged to one of the shooters in the December 2015 San Bernardino, Calif. mass shooting. Cook’s statement sparked debate about … Continue reading

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Comcast Outage Fuels Twitter Outrage

Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls.  We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading

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Uber Changing Course?

Uber has had its fair share of scandals over the past few years, including a lukewarm rebranding rollout, as well as trouble with European unions and various U.S. municipalities. The most recent, and arguably most detrimental, is the shooting in … Continue reading

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Social Media Flex Power in Brussels Terror

ISIS has taken responsibility for a series of bombings in Brussels, Belgium that occurred on Tuesday, March 22. The attacks at the Brussels Airport and at a nearby metro station are rumored to have killed more than 30 people and … Continue reading

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Media Doom ‘Peach’ to Pits?

Proclaimed by news outlets, such as the Huffington Post and Tech Crunch, to be the next big social media hit, Peach creators had an anticipated success. But, almost one week after the media were singing Peach’s praises, they began spinning … Continue reading

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Preroll Spots Syncs ‘Friends’ for Netflix

  We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading

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