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Category Archives: Genesis PR
Employees Forbidden to Take Bite of ‘Apple’
In February, Apple CEO Tim Cook announced that the company would not assist FBI officials with unlocking the encrypted iPhone that belonged to one of the shooters in the December 2015 San Bernardino, Calif. mass shooting. Cook’s statement sparked debate about … Continue reading
Posted in Genesis PR
Tagged Apple, Attorney, Genesis PR, iphone, Maricopa County, San Bernardino
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Comcast Outage Fuels Twitter Outrage
Today’s digital age is infused with social media that can either highlight a brand’s triumphs or amplify its pitfalls. We saw that with the Chipotle E. coli outbreak and how the company struggled to respond in a timely manner when the incidents … Continue reading
Posted in Genesis PR
Tagged Comcast, Crisis communication, Genesis PR, social media, twitter, Twitter Outrage
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Uber Changing Course?
Uber has had its fair share of scandals over the past few years, including a lukewarm rebranding rollout, as well as trouble with European unions and various U.S. municipalities. The most recent, and arguably most detrimental, is the shooting in … Continue reading
Social Media Flex Power in Brussels Terror
ISIS has taken responsibility for a series of bombings in Brussels, Belgium that occurred on Tuesday, March 22. The attacks at the Brussels Airport and at a nearby metro station are rumored to have killed more than 30 people and … Continue reading
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Tagged Belgium, Brussels, Crisis communication, Genesis PR, social media, Terrorist attacks, twitter
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Media Doom ‘Peach’ to Pits?
Proclaimed by news outlets, such as the Huffington Post and Tech Crunch, to be the next big social media hit, Peach creators had an anticipated success. But, almost one week after the media were singing Peach’s praises, they began spinning … Continue reading
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Tagged news, peach, pr week, public relations, social media, traditional media
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Preroll Spots Syncs ‘Friends’ for Netflix
We’ve all had to sit through those pesky preroll ads on YouTube for that expensive sports car we can’t buy or new flavor of Lays chips that makes us feel guilty for indulging in junk food. But what if … Continue reading
Posted in Genesis PR
Tagged Advertising, campaign, Friends, Marketing, Netfix, Ogilvy & Mather, PR, preroll, Youtube
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