Category Archives: Fresh

Greek Tragedy Plays Out at WVU

Posted on November 17, 2014 by Jason Kalafut

A series of incidents led officials at West Virginia University to suspend all fraternity and sorority activity until the end of the semester. Eighteen-year-old Nolan Burch died after found unconscious inside a fraternity house. Officials said he was not breathing … Continue reading →

Posted in Fresh | Comments Off on Greek Tragedy Plays Out at WVU

‘No More’ to NFL, Domestic Violence

Posted on November 17, 2014 by Aleks Cataruzolo

It is no secret (at least not any more), that the NFL has had its fair share of domestic violence incidents, most recently involving high profile cases of Ray Rice, former running back of the Baltimore Ravens, and Adrian Peterson, … Continue reading →

Posted in Fresh | Comments Off on ‘No More’ to NFL, Domestic Violence

Into The Data Breach Blame Game

Posted on November 17, 2014 by Jason Kalafut

  A series of information leaks have been making headlines this year including Kmart, Dairy Queen, and Home Depot, the most recent this week’s Snapchat incident. Snapchat is a social media app that allows users to take photos that can … Continue reading →

Posted in Fresh | Comments Off on Into The Data Breach Blame Game

Wendy’s Right on Barbe-Cue

Posted on October 11, 2014 by Gian-Franco Demano

Catering to your audience and keeping them interested are vital for companies seeking to sell a new product. Wendy’s latest campaign features the newest addition to its menu — barbecue. Looking at rival fast-food offerings, it seems to have tapped into … Continue reading →

Posted in Fresh | Comments Off on Wendy’s Right on Barbe-Cue

Bite Size = Snapchat Success

Posted on October 5, 2014 by Aleks Cataruzolo

As social media channels grow by the second, so is the race for companies utilizing them to reach their publics. While it was easy to figure out how to incorporate Facebook and Twitter, it’s taken longer to break the code … Continue reading →

Posted in Fresh | Tagged , , , | Comments Off on Bite Size = Snapchat Success

Redskins’ Fumble No Joke

Posted on September 28, 2014 by Aleks Cataruzolo

A series of PR nightmares keep creating problems in the nation’s capital. Not at the White House, but on the gridiron. The Washington Redskins controversy over the NFL team’s name has mushroomed after a series of criticisms offered by none … Continue reading →

Posted in Fresh | Tagged , , , , , , , | Comments Off on Redskins’ Fumble No Joke

ARGH! Brands Pirating Holidays

Posted on September 21, 2014 by Gian-Franco Demano

In terms of marketing and PR, social media have blossomed in this information age as ways to improve, change, and mend a brand’s reputation. Obviously, with holidays like Valentine’s Day, Thanksgiving or Christmas there are campaigns, programs or deals that … Continue reading →

Posted in Fresh | 4 Comments

Social Tactics Toss Up

Posted on September 14, 2014 by Aleks Cataruzolo

We’ve all heard our fair share of PR stories — some triumphs and others that exemplify campaign tactics resulting in, well, failure — sometimes epic failure. There are two basic premises to remember before beginning a campaign, hash tagging a … Continue reading →

Posted in Fresh | Tagged , , , , , , | Comments Off on Social Tactics Toss Up